{"id":1102,"date":"2024-01-17T09:05:26","date_gmt":"2024-01-17T00:05:26","guid":{"rendered":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/?p=1102"},"modified":"2024-09-27T17:21:48","modified_gmt":"2024-09-27T08:21:48","slug":"012","status":"publish","type":"post","link":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/blog\/articles\/ga4\/012\/","title":{"rendered":"\u3010GA4\u3011\u521d\u5fc3\u8005\u3067\u3082\u308f\u304b\u308b\u30c1\u30e3\u30cd\u30eb\u5225\u5206\u6790\u306e\u898b\u65b9\u3000\uff13\u9078"},"content":{"rendered":"\n
\n

\u3053\u306e\u8a18\u4e8b\u304c\u89e3\u6c7a\u3067\u304d\u308b\u3053\u3068<\/h3>\n\n\n\n
    \n
  1. \u30c1\u30e3\u30cd\u30eb\u5225\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u308f\u304b\u308b<\/strong><\/li>\n\n\n\n
  2. \u30c1\u30e3\u30cd\u30eb\u5225\u5206\u6790\u3067\u6271\u3046\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u304c\u308f\u304b\u308b<\/strong><\/li>\n\n\n\n
  3. \u6307\u6a19\u306e\u898b\u65b9\uff08\u65b9\u6cd5\uff09\u304c\u308f\u304b\u308b<\/strong><\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n

    \u306f\u3058\u3081\u306b<\/h2>\n\n\n\n

    \u904b\u7528\u4e2d\u306eEC\u30b5\u30a4\u30c8\u3092\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u304b\u3089\u3001\u3069\u3093\u306a\u65b9\u6cd5\u3067\u8a2a\u554f\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3067\u304d\u3066\u3044\u307e\u3059\u3067\u3057\u3087\u3046\u304b\u3002GA4\u3067\u306f\u3053\u308c\u3089\u3092\u30c1\u30e3\u30cd\u30eb\u3068\u547c\u3073\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u30b5\u30a4\u30c8\u8a2a\u554f\u3057\u305f\u304b\u3092\u8abf\u3079\u308b\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002

    \u4eca\u56de\u306f\u3001\u30c1\u30e3\u30cd\u30eb\u5225\u5206\u6790\u306b\u4f7f\u7528\u3059\u308b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u7d39\u4ecb\u3084\u3001\u521d\u5fc3\u8005\u3067\u3082\u3059\u3050\u306b\u59cb\u3081\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u30c1\u30e3\u30cd\u30eb\u5225\u5206\u6790\u306e\u78ba\u8a8d\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    GA4\u306eEC\u5206\u6790\u3092\u30c7\u30d0\u30a4\u30b9\u5225\u306b\u884c\u3046\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n

    \u307e\u305a\u7c21\u5358\u306b\u304a\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u306e\u304c\u3001\u30c1\u30e3\u30cd\u30eb\u5225\u5206\u6790\u3092\u884c\u3046\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u4e0b\u8a18\u4e09\u70b9\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3068\u76ee\u7684\u304c\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u2460\u30b5\u30a4\u30c8\u6d41\u5165\u306b\u5f37\u3044\u30c1\u30e3\u30cd\u30eb\u304c\u308f\u304b\u308b<\/mark><\/strong><\/h3>\n\n\n\n

    \u30b5\u30a4\u30c8\u8a2a\u554f\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u30fb\u3057\u3066\u3044\u306a\u3044\u30c1\u30e3\u30cd\u30eb\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u6d41\u5165\u5f37\u5316\u306e\u305f\u3081\u306e\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002

    \u4f8b\uff1aFacebook\u3068X\u3067\u540c\u4e00\u306e\u6295\u7a3f\u3092\u3057\u3066\u3044\u308b\u306e\u306bFacebook\u304b\u3089\u306e\u6d41\u5165\u304c\u76ee\u306b\u898b\u3048\u3066\u591a\u304fCV\u306b\u3082\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u3002\u305d\u306e\u305f\u3081Facebook\u3092\u512a\u5148\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3068\u3057\u305f\u3002<\/p>\n\n\n\n

    \u2461\u6d41\u5165\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u3063\u3066\u3044\u308b\u30c1\u30e3\u30cd\u30eb\u304c\u308f\u304b\u308b<\/strong><\/mark><\/h3>\n\n\n\n

    \u6d41\u5165\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306b\u306a\u3063\u3066\u3044\u308b\u30c1\u30e3\u30cd\u30eb\u306e\u7279\u5b9a\u304b\u3089\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6539\u5584\u306b\u3082\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002

    \u4f8b\uff1a\u691c\u7d22\u6d41\u5165\u304c\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u6bd4\u3079\u3066\u5c11\u306a\u3044\u3002\u300c\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4f7f\u7528\u3084\u7af6\u5408\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5bfe\u7b56\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3068\u3044\u3046\u4eee\u8aac\u306e\u3082\u3068\u3001\u30da\u30fc\u30b8\u306eSEO\u3092\u898b\u76f4\u3059\u3053\u3068\u306b\u3057\u305f\u3002<\/p>\n\n\n\n

    \u2462\u5e83\u544a\u8cbb\u306e\u904b\u7528\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/mark><\/strong><\/h3>\n\n\n\n

    \u5e83\u544a\u904b\u7528\u3092\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30c1\u30e3\u30cd\u30eb\u5225\u5b9f\u7e3e\u3092\u3082\u3068\u306b\u5e83\u544a\u8cbb\u306e\u898b\u76f4\u3057\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002

    \u4f8b\uff1aFacebook\u5e83\u544a\u3068\u6709\u6599\u691c\u7d22\u3001\u3068\u3082\u306b\u6d41\u5165\u6570\u306f\u62ee\u6297\u3057\u3066\u3044\u308b\u304cFacebook\u5e83\u544a\u306e\u65b9\u304c\u660e\u3089\u304b\u306bCVR\u304c\u9ad8\u3044\u3002\u5e83\u544a\u8cbb\u306e\u914d\u5206\u3092Facebook\u5e83\u544a\u306b\u591a\u304f\u5272\u304f\u3053\u3068\u3068\u3057\u305f\u3002<\/p>\n\n\n\n

    GA4\u306e\u30c7\u30d0\u30a4\u30b9\u5225\u5206\u6790\u3067\u4f7f\u7528\u3059\u308b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3<\/h2>\n\n\n\n

    \u300c\u30c1\u30e3\u30cd\u30eb\u5225\u300d\u304c\u793a\u3059\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306f\u3044\u304f\u3064\u304b\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u5206\u6790\u306b\u4f7f\u7528\u3059\u308b\u4ee3\u8868\u7684\u306a\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \n

    \u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u306f\uff1f<\/strong><\/p>\n\n\n\n

    \u300c\u25cf\u25cf\u3054\u3068\u306e\u25b2\u25b2\uff08\u6570\u5024\uff09\u300d\u306e\u201d\u25cf\u25cf\u201d\u306b\u5f53\u3066\u306f\u307e\u308b\u90e8\u5206\u3067\u3059\u3002
    \u300c\u30c7\u30d0\u30a4\u30b9\u3054\u3068\u306e\u58f2\u4e0a\u300d\u3068\u3057\u305f\u5834\u5408\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306f\u30c7\u30d0\u30a4\u30b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n

    \u53c2\u7167\u5143<\/mark><\/strong>
    \u30e6\u30fc\u30b6\u30fc\u304c\u300c\u3069\u3053\u304b\u3089\u6765\u305f\u304b\uff1f\u300d\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30fbSNS\u30fbURL\u306e\u76f4\u63a5\u5165\u529b\u306a\u3069\u304c\u53c2\u7167\u5143\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u4ee3\u8868\u7684\u306a\u53c2\u7167\u5143<\/th>\u8aac\u660e<\/th><\/tr><\/thead>
    google<\/td>Google\u691c\u7d22\u3084Google\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/td><\/tr>
    yahoo<\/td>Yahoo!\u691c\u7d22\u3084Yahoo!\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165<\/td><\/tr>
    (direct)<\/td>URL\u76f4\u63a5\u5165\u529b\u3084\u30d6\u30c3\u30af\u30de\u30fc\u30af\u304b\u3089\u306e\u6d41\u5165<\/td><\/tr>
    \u30b5\u30a4\u30c8\u30c9\u30e1\u30a4\u30f3<\/td>\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306a\u3069\u304b\u3089\u306e\u6d41\u5165<\/td><\/tr>
    (not set)<\/td>\u30c7\u30fc\u30bf\u304c\u53d6\u5f97\u3067\u304d\u306a\u304b\u3063\u305f\u5834\u5408<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    \u30e1\u30c7\u30a3\u30a2<\/mark><\/strong>
    \u30e6\u30fc\u30b6\u30fc\u304c\u300c\u3069\u306e\u3088\u3046\u306b\u6765\u305f\u304b\uff1f\u300d\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Google\u3084Yahoo!\u306e\u3088\u3046\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306a\u3089\u201dorganic\u201d<\/strong>\u3001\u5e83\u544a\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u306a\u3089\u201dcpc\uff08cost per click\uff09\u201d<\/strong>\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u4ee3\u8868\u7684\u306a\u30e1\u30c7\u30a3\u30a2<\/th>\u8aac\u660e<\/th><\/tr><\/thead>
    organic<\/td>Google\u7b49\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165<\/td><\/tr>
    cpc<\/td>\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u578b\u306e\u5e83\u544a(CPC:Cost Per Click)\u304b\u3089\u306e\u6d41\u5165<\/td><\/tr>
    referral<\/td>\u4ed6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u6d41\u5165<\/td><\/tr>
    affiliate<\/td>\u6210\u679c\u5831\u916c\u578b\u306e\u5e83\u544a\uff08\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\uff09\u304b\u3089\u306e\u6d41\u5165<\/td><\/tr>
    (not set)<\/td>\u30c7\u30fc\u30bf\u304c\u53d6\u5f97\u3067\u304d\u306a\u304b\u3063\u305f\u5834\u5408<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    \u30c7\u30d5\u30a9\u30eb\u30c8 \u30c1\u30e3\u30cd\u30eb \u30b0\u30eb\u30fc\u30d7<\/mark><\/strong>
    \u53c2\u7167\u5143\u30fb\u30e1\u30c7\u30a3\u30a2\u306b\u57fa\u3065\u3044\u3066\u3001\u4e8b\u524d\u5b9a\u7fa9\u306b\u57fa\u3065\u3044\u3066\u5206\u985e\u3055\u308c\u305f\u30b0\u30eb\u30fc\u30d7\u3067\u3059\u3002
    \u53c2\u7167\u5143\u30fb\u30e1\u30c7\u30a3\u30a2\u3092\u7c21\u6f54\u306b\u62ec\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30c1\u30e3\u30cd\u30eb\u3092\u7c21\u6613\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u4ee3\u8868\u7684\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

    \u4ee3\u8868\u7684\u306a\u30c7\u30d5\u30a9\u30eb\u30c8 \u30c1\u30e3\u30cd\u30eb \u30b0\u30eb\u30fc\u30d7<\/th>\u8aac\u660e<\/th><\/tr><\/thead>
    Organic Search<\/td>\u30e6\u30fc\u30b6\u30fc\u304c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u3067\u5e83\u544a\u4ee5\u5916\u306e\u30ea\u30f3\u30af\u3092\u4ecb\u3057\u3066\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Referral<\/td>\u30e6\u30fc\u30b6\u30fc\u304c\u4ed6\u306e\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\uff08\u30d6\u30ed\u30b0\u3001\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u306a\u3069\uff09\u306e\u5e83\u544a\u4ee5\u5916\u306e\u30ea\u30f3\u30af\u304b\u3089\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Paid Search<\/td>\u30e6\u30fc\u30b6\u30fc\u304c Bing \u3084 Baidu\u3001Google \u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30b5\u30a4\u30c8\u306e\u5e83\u544a\u304b\u3089\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Display<\/td>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff08Google \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u5e83\u544a\u3092\u542b\u3080\uff09\u7d4c\u7531\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Direct<\/td>\u30e6\u30fc\u30b6\u30fc\u304c\u4fdd\u5b58\u6e08\u307f\u30ea\u30f3\u30af\u304b\u3089\u3001\u307e\u305f\u306f URL \u3092\u5165\u529b\u3057\u3066\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \n

    \u30c7\u30d5\u30a9\u30eb\u30c8 \u30c1\u30e3\u30cd\u30eb \u30b0\u30eb\u30fc\u30d7\u4e00\u89a7<\/strong><\/p>\n\n\n\n

    \n
    <\/th><\/th><\/tr><\/thead>
    Affiliates<\/td>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8 \u30b5\u30a4\u30c8\u306e\u30ea\u30f3\u30af\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Audio<\/td>\u30e6\u30fc\u30b6\u30fc\u304c\u30aa\u30fc\u30c7\u30a3\u30aa \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\uff09\u4e0a\u306e\u5e83\u544a\u304b\u3089\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Cross-network<\/td>\u30e6\u30fc\u30b6\u30fc\u304c\u3055\u307e\u3056\u307e\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u4e0a\uff08\u4f8b: \u691c\u7d22\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff09\u306e\u5e83\u544a\u304b\u3089\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Direct<\/td>\u30e6\u30fc\u30b6\u30fc\u304c\u4fdd\u5b58\u6e08\u307f\u30ea\u30f3\u30af\u304b\u3089\u3001\u307e\u305f\u306f URL \u3092\u5165\u529b\u3057\u3066\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Display<\/td>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff08Google \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4 \u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u5e83\u544a\u3092\u542b\u3080\uff09\u7d4c\u7531\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Email<\/td>\u30e6\u30fc\u30b6\u30fc\u304c\u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u304b\u3089\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Mobile Push Notifications<\/td>\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u3092\u7a4d\u6975\u7684\u306b\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u3068\u304d\u306b\u3001\u30e2\u30d0\u30a4\u30eb \u30c7\u30d0\u30a4\u30b9 \u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u30ea\u30f3\u30af\u3092\u4ecb\u3057\u3066\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Organic Search<\/td>\u30e6\u30fc\u30b6\u30fc\u304c\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u7d50\u679c\u3067\u5e83\u544a\u4ee5\u5916\u306e\u30ea\u30f3\u30af\u3092\u4ecb\u3057\u3066\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Organic Shopping<\/td>Amazon \u3084 ebay \u306a\u3069\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30b5\u30a4\u30c8\u306e\u5e83\u544a\u4ee5\u5916\u306e\u30ea\u30f3\u30af\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Organic Social<\/td>\u30e6\u30fc\u30b6\u30fc\u304c Facebook \u3084 Twitter \u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb \u30b5\u30a4\u30c8\u306e\u5e83\u544a\u4ee5\u5916\u306e\u30ea\u30f3\u30af\u304b\u3089\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Organic Video<\/td>YouTube\u3001TikTok\u3001Vimeo \u306a\u3069\u306e\u52d5\u753b\u30b5\u30a4\u30c8\u306e\u5e83\u544a\u4ee5\u5916\u306e\u30ea\u30f3\u30af\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Paid Other<\/td>\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3001\u52d5\u753b\u3068\u3057\u3066\u8b58\u5225\u3055\u308c\u305f\u5e83\u544a\u4ee5\u5916\u306e\u5e83\u544a\u304b\u3089\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Paid Search<\/td>\u30e6\u30fc\u30b6\u30fc\u304c Bing \u3084 Baidu\u3001Google \u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30b5\u30a4\u30c8\u306e\u5e83\u544a\u304b\u3089\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Paid Shopping<\/td>\u30e6\u30fc\u30b6\u30fc\u304c Amazon \u3084 eBay \u306a\u3069\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30b5\u30a4\u30c8\u3084\u3001\u500b\u3005\u306e\u8ca9\u58f2\u5e97\u306e\u30b5\u30a4\u30c8\u3067\u6709\u6599\u5e83\u544a\u3092\u901a\u3058\u3066\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Paid Social<\/td>\u30e6\u30fc\u30b6\u30fc\u304c Facebook \u3084 Twitter \u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb \u30b5\u30a4\u30c8\u306e\u5e83\u544a\u304b\u3089\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Paid Video<\/td>TikTok\u3001Vimeo\u3001YouTube \u306a\u3069\u306e\u52d5\u753b\u30b5\u30a4\u30c8\u3067\u306e\u5e83\u544a\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    Referral<\/td>\u30e6\u30fc\u30b6\u30fc\u304c\u4ed6\u306e\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\uff08\u30d6\u30ed\u30b0\u3001\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u306a\u3069\uff09\u306e\u5e83\u544a\u4ee5\u5916\u306e\u30ea\u30f3\u30af\u304b\u3089\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr>
    SMS<\/td>\u30e6\u30fc\u30b6\u30fc\u304c\u30c6\u30ad\u30b9\u30c8 \u30e1\u30c3\u30bb\u30fc\u30b8\u304b\u3089\u30ea\u30f3\u30af\u3092\u7d4c\u7531\u3057\u3066\u30b5\u30a4\u30c8 \/ \u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u969b\u306e\u30c1\u30e3\u30cd\u30eb<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    \u203b\u8a73\u7d30\u306f\u516c\u5f0f\u30b5\u30a4\u30c8<\/a>\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

    \u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/mark><\/strong>
    \u7279\u5b9a\u306e\u65bd\u7b56\u304b\u3089\u306e\u6d41\u5165\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Google Analytics\u3067\u306f\u3001\u7279\u5b9a\u306eURL\u306b\u5bfe\u3057\u3066\u30d1\u30e9\u30e1\u30fc\u30bf\uff08\u3069\u3053\u304b\u3089\u6765\u305f\u304b\u3092\u5224\u5225\u3059\u308b\u305f\u3081\u306e\u5024\uff09\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u306e\u6d41\u5165\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    GA4\u306e\u30c7\u30d0\u30a4\u30b9\u5225\u5206\u6790\u3092\u3059\u308b\u65b9\u6cd5 \uff13\u9078<\/h2>\n\n\n\n
    \n

    Point<\/strong><\/p>\n\n\n\n

      \n
    1. GA4\u3067\u53ef\u8996\u5316\u3059\u308b<\/a><\/strong><\/li>\n\n\n\n
    2. Looker Studio\u3067\u53ef\u8996\u5316\u3059\u308b<\/a><\/strong><\/li>\n\n\n\n
    3. BigQuery\u00d7Looker Studio\u3067\u53ef\u8996\u5316\u3059\u308b<\/a><\/strong><\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n

      \u305d\u308c\u3067\u306f\u30c1\u30e3\u30cd\u30eb\u5225\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u304c\u7406\u89e3\u3067\u304d\u305f\u3068\u3053\u308d\u3067\u3001\u53ef\u8996\u5316\u306e\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002
      \u5b9f\u306fGA4\u306e\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u306b\u3042\u305f\u3063\u3066\u306f\u3044\u304f\u3064\u304b\u306e\u65b9\u6cd5\u304c\u3042\u308b\u306e\u3092\u3054\u5b58\u3058\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u306f\u7121\u6599\u306b\u4eca\u3059\u3050\u4f5c\u6210\u3067\u304d\u308b\u3082\u306e\u304b\u3089\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u6709\u6599\u3067\u53ef\u8996\u5316\u304c\u3067\u304d\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

      <\/th>GA4<\/strong><\/th>Looker Studio<\/strong><\/th>BigQuery
      &Looker Studio<\/strong><\/th><\/tr><\/thead>
      \u30ea\u30fc\u30c9\u30bf\u30a4\u30e0<\/strong><\/td>\u25ce<\/strong><\/td>\u25cb<\/strong><\/td>\u25b3<\/strong><\/td><\/tr>
      \u5171\u6709\u306e\u5bb9\u6613\u6027<\/strong><\/td>\u25b3<\/strong><\/td>\u25ce<\/strong><\/td>\u25ce<\/strong><\/td><\/tr>
      \u5206\u6790\u306e\u67d4\u8edf\u6027<\/strong><\/td>\u25cb<\/strong><\/td>\u25cb<\/strong><\/td>\u25ce<\/strong><\/td><\/tr>
      \u6599\u91d1<\/strong><\/td>\u7121\u6599<\/strong><\/td>\u7121\u6599<\/strong><\/td>\u7121\u6599<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      \u2460GA4\u3067\u53ef\u8996\u5316\u3059\u308b<\/mark><\/h3>\n\n\n\n

      \u30a2\u30c9\u30db\u30c3\u30af\u306a\u5206\u6790\u306b\u6700\u9069<\/mark><\/strong>
      \u7279\u5225\u306a\u30c4\u30fc\u30eb\u306f\u4f7f\u308f\u305a\u3001GA4\u306e\u4e2d\u3067\u7121\u6599\u3067\u4eca\u3059\u3050\u898b\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u65b9\u6cd5<\/strong>\u3067\u3059\u3002\u305d\u3082\u305d\u3082GA4\u3067\u306f\u3042\u308b\u7a0b\u5ea6\u4ee3\u8868\u7684\u306a\u6307\u6a19\u3092\u4e00\u89a7\u306b\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8<\/strong>\u3002\u5206\u6790\u8005\u304c\u610f\u56f3\u3092\u6301\u3063\u3066\u5206\u6790\u3092\u3059\u308b\u305f\u3081\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8<\/strong>\u306e\uff12\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002

      \u30fb\u57fa\u672c\u7684\u306a\u6307\u6a19\u3060\u3051\u3092\u898b\u308b
      \u30fb\uff08\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u306b\u306a\u3044\uff09\u30e6\u30fc\u30b6\u30fc\u72ec\u81ea\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/strong>

      \u3053\u306e\uff12\u70b9\u3092\u3059\u308b\u5834\u5408\u306b\u304a\u3044\u3066\u306f\u3068\u3066\u3082\u4fbf\u5229\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001\u4ed6\u8005\u3068\u5171\u6709\u3059\u308b\u305f\u3081\u306b\u306fGA4\u306e\u6a29\u9650\u3092\u4ed8\u4e0e\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3057\u3001\u8cc7\u6599\u5316\u3092\u3059\u308b\u306b\u3057\u3066\u3082\u6bce\u56de\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3092\u3057\u3066PDF\u5316\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u306e\u624b\u9593\u304c\u3042\u308a\u307e\u3059\u3002

      \u25cf\u3067\u304d\u308b\u3053\u3068<\/strong><\/mark>
      \u5206\u6790\u8005\u306e\u610f\u56f3\u306b\u6cbf\u3063\u305f\u30a2\u30c9\u30db\u30c3\u30af\u5206\u6790\uff08\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u306b\u6cbf\u3063\u3066\u90fd\u5ea6\u884c\u3046\u5206\u6790\uff09\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u2192GA4\u306e\u6a29\u9650\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u3067\u30c4\u30fc\u30eb\u5185\u3067\u306e\u30ec\u30dd\u30fc\u30c8\u5171\u6709\u304c\u53ef\u80fd\u3067\u3059\u3002
      \u25cf\u3067\u304d\u306a\u3044\u3053\u3068<\/strong><\/mark>
      \u793e\u5185\u3078\u306e\u5b9a\u671f\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u5411\u304d\u307e\u305b\u3093\u3002GA4\u306e\u6a29\u9650\u7ba1\u7406\u304c\u5fc5\u8981\u306a\u3053\u3068\u3002\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u306b\u3057\u3066\u3082\u6bce\u56de\u624b\u52d5\u3067\u884c\u308f\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

      <\/p>\n\n\n\n

      \"\"
      \u203b\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8<\/figcaption><\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      \"\"
      \u203b\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8<\/figcaption><\/figure>\n\n\n\n

      <\/p>\n\n\n\n

      \u2461Looker Studio\u3067\u53ef\u8996\u5316\u3059\u308b<\/mark><\/h3>\n\n\n\n

      \u5b9a\u671f\u30ec\u30dd\u30fc\u30c8\u306e\u767a\u4fe1\u306b\u56f0\u3063\u305f\u3089\u3053\u308c<\/mark><\/strong>
      2\u3064\u3081\u306f\u3001Looker Studio\u3067\u53ef\u8996\u5316\u3092\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n

      \n

      Looker Studio<\/a>\u3068\u306f\uff1f<\/p>\n\n\n\n

      Looker Studio\u3068\u306f\u3001\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u30fb\u53d6\u5f97\u30c7\u30fc\u30bf\u306e\u52a0\u5de5\u30fb\u53ef\u8996\u5316\u307e\u3067\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3001Google\u304c\u63d0\u4f9b\u3059\u308b\u7121\u6599\u306eBI\uff08\u30c7\u30fc\u30bf\u53ef\u8996\u5316\uff09\u30c4\u30fc\u30eb\u3067\u3059\u3002
      \u5bfe\u5fdc\u30c7\u30fc\u30bf\u306f\u3068\u3066\u3082\u5e45\u5e83\u304f\u3001Goole\u306e\u307b\u3068\u3093\u3069\u306e\u30c4\u30fc\u30eb\uff08\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u30fbGA4\u30fbGoogle\u5e83\u544a\u30fbBigQuery \u7b49\uff09\u3084\u3001\u305d\u306e\u4ed6\u69d8\u3005\u306a\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\uff08AWS\u30fbOrcale \u7b49\uff09\u306b\u3082\u30a2\u30af\u30bb\u30b9\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n

      Looker Studio\u306e\u30e1\u30ea\u30c3\u30c8\u306e\u4e00\u3064\u306b\u3001\u5171\u6709\u306e\u3057\u3084\u3059\u3055\u304c\u3042\u308a\u307e\u3059\u3002GA4\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u3082\u5206\u6790\u30fb\u5171\u6709\u306f\u53ef\u80fd\u306a\u306e\u3067\u3059\u304c\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u2192\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3092\u3057\u3066\u4f53\u88c1\u3092\u6574\u3048\u308b\u2026\u3068\u3044\u3063\u305f\u624b\u9593\u304c\u767a\u751f\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u624b\u9593\u3092\u7701\u3044\u305f\u30c7\u30fc\u30bf\u306e\u53ef\u8996\u5316\u3092\u81ea\u52d5\u5316\u3092\u3067\u304d\u308b\u30c4\u30fc\u30eb\u304c\u4eca\u56de\u3054\u7d39\u4ecb\u3059\u308bLooker Studio\u3067\u3059\u3002

      \u25cf\u3067\u304d\u308b\u3053\u3068<\/strong><\/mark>
      \u5b9a\u671f\u30ec\u30dd\u30fc\u30c8\u306e\u4f5c\u6210\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u4e00\u5ea6\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f5c\u6210\u3001\u30a2\u30af\u30bb\u30b9\u6a29\u9650\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3088\u3067\u3001\u898b\u305f\u3072\u3068\u304c\u898b\u305f\u3044\u6642\u306b\u6700\u65b0\u306e\u60c5\u5831\u3092\u53d6\u308a\u306b\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
      \u2192GA4\u4ee5\u5916\u306e\u30c7\u30fc\u30bf\u3001\u4f8b\u3048\u3070Google\u5e83\u544a\u306e\u5b9f\u7e3e\u3068\u4e26\u5217\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002

      \u25cf\u3067\u304d\u306a\u3044\u3053\u3068<\/strong><\/mark>
      \u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u3057\u304b\u4f5c\u6210\u3067\u304d\u306a\u3044\u30ec\u30dd\u30fc\u30c8\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u7d4c\u8def\u30c7\u30fc\u30bf\u63a2\u7d22<\/strong>\u3084\u30b3\u30db\u30fc\u30c8\u30c7\u30fc\u30bf\u63a2\u7d22<\/strong>\u306fLooker Studio\u3067\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002

      \u4f7f\u3044\u65b9\u3053\u305d\u899a\u3048\u3066\u3057\u307e\u3048\u3070\u4fbf\u5229\u306aLooker Studio\u3067\u3059\u304c\u3001\u6163\u308c\u308b\u307e\u3067\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u4f7f\u3044\u65b9\u3092\u899a\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \u2462BigQuery\u00d7Looker Studio\u3067\u53ef\u8996\u5316\u3059\u308b<\/mark><\/h3>\n\n\n\n

      \u30ea\u30c3\u30c1\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3089\u7d76\u5bfe\u3053\u308c<\/mark><\/strong>
      3\u3064\u3081\u306f\u3001BigQuery\u306bGA4\u30c7\u30fc\u30bf\u3092\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3002\u305d\u306e\u5f8c\u3001BigQuery\u3067\u30c7\u30fc\u30bf\u3092\u52a0\u5de5\u3057\u3066Looker Studio\u306b\u63a5\u7d9a\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n

      \n

      BigQuery<\/a>\u3068\u306f\uff1f<\/p>\n\n\n\n

      BigQuery\u3068\u306f\u3001Google\u304c\u63d0\u4f9b\u3059\u308b\u30c7\u30fc\u30bf\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u3067\u3059\u3002\u30c7\u30fc\u30bf\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u306f\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u8caf\u3081\u3066\u304a\u304f\u5009\u5eab\u306e\u3088\u3046\u306a\u5834\u6240\u3067\u3059\u3002\u3053\u3053\u3067\u306fSQL\u3092\u4f7f\u3063\u305f\u30c7\u30fc\u30bf\u52a0\u5de5\u30fb\u6a5f\u68b0\u5b66\u7fd2\u3092\u884c\u3063\u305f\u308a\u3001\u69d8\u3005\u306a\u30a8\u30f3\u30c9\u30dd\u30a4\u30f3\u30c8\u306b\u30c7\u30fc\u30bf\u3092\u9001\u308a\u8fbc\u3080\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\uff08\u6708\u306e\u7121\u6599\u67a0\u3092\u8d85\u3048\u308b\u5206\u306b\u3064\u3044\u3066\u306f\u6599\u91d1\u304c\u767a\u751f\u3057\u307e\u3059\u3002\uff09<\/p>\n<\/div><\/div>\n\n\n\n

      SQL\uff08\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u8a00\u8a9e\uff09\u3092\u6271\u3048\u308b\u4eba\u6750\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u304c\u3001BigQuery\u4e0a\u3067\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u3068\u306e\u9023\u643a\u3092\u3057\u305f\u308a\u3001GA4\u2192Looker Studio\u3067\u306f\u5b9f\u73fe\u306e\u96e3\u3057\u3044\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002

      \u25cf\u3067\u304d\u308b\u3053\u3068<\/strong><\/mark>
      \u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u3068\u306e\u9023\u643a\u304c\u53ef\u80fd\u3067\u3059\u3002\u5e83\u544a\u30c7\u30fc\u30bf\u30fbGA4\u30fb\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3068\u306e\u9023\u643a\u3092\u3057\u305f\u30ea\u30c3\u30c1\u306a\u30c7\u30fc\u30bf\u6e96\u5099\u3068\u5206\u6790\u304c\u3067\u304d\u307e\u3059\u3002
      \u25cf\u3067\u304d\u306a\u3044\u3053\u3068<\/strong><\/mark>
      \u5b8c\u5168\u7121\u6599\u3067\u904b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u307e\u305f\u5206\u6790\u7528\u30c7\u30fc\u30bf\u30de\u30fc\u30c8\u306e\u4f5c\u6210\u304c\u5fc5\u8981\u306a\u305f\u3081\u3001\u3053\u308c\u307e\u3067\u306e\u65b9\u6cd5\u306b\u6bd4\u3079\u3066\u6700\u7d42\u306e\u53ef\u8996\u5316\u307e\u3067\u306b\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \u307e\u3068\u3081<\/h2>\n\n\n\n

      EC\u30b5\u30a4\u30c8\u3067\u30c1\u30e3\u30cd\u30eb\u5225\u5206\u6790\u3092\u3059\u308b\u305f\u3081\u306b\u3001\u30c1\u30e3\u30cd\u30eb\u5225\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u53ef\u8996\u5316\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u300c\u30c1\u30e3\u30cd\u30eb\u5225\u300d\u3068\u3044\u3063\u3066\u3082\u3044\u304f\u3064\u304b\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u304c\u3042\u308b\u3053\u3068\u3084\u3001\u300c\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u4f55\u3092\u898b\u305f\u3089\u3044\u3044\u306e\u3060\uff1f\u300d\u3068\u601d\u308f\u308c\u305f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002

      \u6b21\u56de\u306f\u3001GA4\u30c7\u30fc\u30bf\u3092\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u30fb\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u53ef\u8996\u5316\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff01
      \u3053\u3053\u307e\u3067\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

      <\/p>\n\n\n\n

      \n\n
      \u3010GA4\u3011GA4\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u4f7f\u3044\u3053\u306a\u3059\uff5c\u30c1\u30e3\u30cd\u30eb\u5225\u5206\u6790<\/figure>\n
      \n
      GA4 <\/div>\n
      \u3010GA4\u3011GA4\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u4f7f\u3044\u3053\u306a\u3059\uff5c\u30c1\u30e3\u30cd\u30eb\u5225\u5206\u6790 <\/div>\n<\/div><\/a><\/div>\n<\/div><\/div>\n\n\n\n
      \n
      \n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n\n
      \n

      \u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u305f\u4eba<\/p>\n\n\n\n

      \u677e\u539f \u5065\u592a
      \uff08\u307e\u3064\u3070\u3089 \u3051\u3093\u305f\uff09<\/p>\n<\/div>\n<\/div>\n\n\n\n

      \u682a\u5f0f\u4f1a\u793eUNCOVER TRUTH
      \u30d3\u30b8\u30cd\u30b9\u30c7\u30d9\u30ed\u30c3\u30d7\u30e1\u30f3\u30c8\u30b0\u30eb\u30fc\u30d7 DX-Accelerator\u30c1\u30fc\u30e0<\/strong>\u3000\u30c1\u30fc\u30e0\u30ea\u30fc\u30c0\u30fc<\/strong>
      2022\u5e74\u3001UNCOVER TRUTH\u306b\u4e2d\u9014\u5165\u793e\u3002
      \u5927\u624bGMS\u30fb\u5916\u8cc7\u7cfbSPA\u30fb\u5927\u624b\u767e\u8ca8\u5e97\u3068\u3044\u3063\u305f\u5c0f\u58f2\u696d\u754c\u3092\u7d4c\u9a13\u5f8c\u3001\u4e00\u5ff5\u767a\u8d77\u3057\u3066IT\u696d\u754c\u306b\u8ee2\u8eab\u3002
      \u5e83\u544a\u4ee3\u7406\u5e97\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u4f1a\u793e\u306a\u3069\u306e\u30c7\u30fc\u30bf\u696d\u52d9\u3092\u652f\u63f4\u3002\u3088\u304f\u4f7f\u3046\u30c4\u30fc\u30eb\u306fBigQuery\u3068Looker Studio\u3001\u3068\u304d\u3069\u304dTableau\u3002<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

      \u3053\u306e\u8a18\u4e8b\u304c\u89e3\u6c7a\u3067\u304d\u308b\u3053\u3068 \u306f\u3058\u3081\u306b \u904b\u7528\u4e2d\u306eEC\u30b5\u30a4\u30c8\u3092\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u304b\u3089\u3001\u3069\u3093\u306a\u65b9\u6cd5\u3067\u8a2a\u554f\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3067\u304d\u3066\u3044\u307e\u3059\u3067\u3057\u3087\u3046\u304b\u3002GA4\u3067\u306f\u3053\u308c\u3089\u3092\u30c1\u30e3\u30cd\u30eb\u3068\u547c\u3073\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u30b5\u30a4\u30c8\u8a2a\u554f\u3057\u305f\u304b\u3092\u8abf\u3079\u308b\u3053 […]<\/p>\n","protected":false},"author":2,"featured_media":1209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"blog_category":[79],"class_list":["post-1102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ga4","blog_category-techblog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/posts\/1102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/comments?post=1102"}],"version-history":[{"count":22,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/posts\/1102\/revisions"}],"predecessor-version":[{"id":4113,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/posts\/1102\/revisions\/4113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/media\/1209"}],"wp:attachment":[{"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/media?parent=1102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/categories?post=1102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/tags?post=1102"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/blog_category?post=1102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}