{"id":2228,"date":"2024-05-23T10:05:30","date_gmt":"2024-05-23T01:05:30","guid":{"rendered":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/?p=2228"},"modified":"2024-09-27T17:18:45","modified_gmt":"2024-09-27T08:18:45","slug":"026","status":"publish","type":"post","link":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/blog\/articles\/owned_media_analysis\/026\/","title":{"rendered":"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306e\u6210\u529f\u306b\u6b20\u304b\u305b\u306a\u3044\u5206\u6790\u3068\u306f(\u5f8c\u7de8)"},"content":{"rendered":"\n<div class=\"wp-block-group p-block-topic\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">\u3053\u306e\u8a18\u4e8b\u304c\u89e3\u6c7a\u3067\u304d\u308b\u3053\u3068<\/h3>\n\n\n\n<ol 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wp-block-group-is-layout-constrained\"> <div class=\"c-card-item\">\n<a class=\"c-link-card\" href=\"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/blog\/articles\/owned_media_analysis\/018\/\" title=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306e\u6210\u529f\u306b\u6b20\u304b\u305b\u306a\u3044\u5206\u6790\u3068\u306f(\u524d\u7de8)\" target=\"_blank\" rel=\"noopener\">\n<figure class=\"c-thumb-entry\"><img src='https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp\/wp-content\/uploads\/2024\/02\/No16-300x157.png' alt='\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306e\u6210\u529f\u306b\u6b20\u304b\u305b\u306a\u3044\u5206\u6790\u3068\u306f(\u524d\u7de8)'\/><\/figure>\n<div class=\"c-info-item\">\n<div class=\"c-main-categry\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u5206\u6790 <\/div>\n<div 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has-mainblue-color\">\u2460\u4eee\u8aac\u3092\u6301\u3064<\/mark><\/strong><\/h3>\n\n\n\n<p>\u4eee\u8aac\u69cb\u7bc9\u3092\u305b\u305a\u95c7\u96f2\u306b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3066\u3082\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u306f\u76f4\u7d50\u3057\u307e\u305b\u3093\u3002\u4eee\u8aac\u3092\u6301\u305f\u305a\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5206\u6790\u306e\u76ee\u7684\u3084\u65b9\u5411\u6027\u304c\u4e0d\u660e\u77ad\u306b\u306a\u308a<strong>\u30c7\u30fc\u30bf\u306e\u6d77\u306b\u6eba\u308c\u3066\u3057\u307e\u3046<\/strong>\u306a\u3093\u3066\u3053\u3068\u3082\u3002\u7121\u99c4\u306a\u6642\u9593\u3084\u30ea\u30bd\u30fc\u30b9\u306e\u6d6a\u8cbb\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3082\u3001\u4eee\u8aac\u306b\u57fa\u3065\u3044\u305f\u5206\u6790\u3092\u884c\u3044\u3001\u5206\u6790\u7bc4\u56f2\u306e\u7d5e\u308a\u8fbc\u307f\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<br>\u307e\u305f\u3001\u4eee\u8aac\u3092\u6301\u3061\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u300c\u4eee\u8aac\u304c\u7acb\u8a3c\u3055\u308c\u305f(\u6210\u529f\u8981\u56e0\u306e\u7279\u5b9a)\u300d\u300c\u4eee\u8aac\u304c\u5426\u5b9a\u3055\u308c\u305f(\u8ab2\u984c\u306e\u4fee\u6b63)\u300d\u3068\u3044\u3046\u3088\u3046\u306b<strong>\u30c7\u30fc\u30bf\u306e\u89e3\u91c8\u6027\u304c\u683c\u6bb5\u306b\u4e0a\u304c\u308a\u3001\u9069\u5207\u306a\u30cd\u30af\u30b9\u30c8\u30a2\u30af\u30b7\u30e7\u30f3\u3078\u3068\u7e4b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/strong>\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u4eee\u8aac\u3092\u6301\u3064\u3053\u3068\u304c\u6b20\u304b\u305b\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 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title=\"\u524d\u7de8\u8a18\u4e8b\">\u524d\u7de8\u8a18\u4e8b<\/a>\u3067\u8ff0\u3079\u3066\u304d\u305f\u3001\u300c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u306e\u69cb\u7bc9\u53ca\u3073\u5f37\u5316\u300d\u3084\u300cKPI\u8a2d\u5b9a\u306e\u91cd\u8981\u6027\u300d\u3068\u5bc6\u63a5\u306a\u95a2\u4fc2\u306b\u3042\u308b\u306e\u304c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7406\u89e3\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u304d\u3061\u3093\u3068\u7406\u89e3\u3057\u306a\u3044\u307e\u307e\u76ee\u5148\u306ePV\u3084UU\u7b49\u3092\u8ffd\u3044\u304b\u3051\u3066\u3044\u308b\u3068\u3001<strong>\u4f55\u3092\u76ee\u7684\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a18\u4e8b\u306a\u306e\u304b\u3001\u8ab0\u306b\u5411\u3051\u3066\u66f8\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u8a18\u4e8b\u306a\u306e\u304b\u304c\u4e0d\u660e\u77ad\u306b<\/strong>\u306a\u3063\u3066\u3057\u307e\u3044\u3001KPI\u3084\u30b3\u30f3\u30bb\u30d7\u30c8\u3068\u9023\u52d5\u3057\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u9060\u3056\u304b\u3063\u3066\u3044\u304f\u3070\u304b\u308a\u3002<br>\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5411\u3051\u305f\u8a18\u4e8b\u306a\u306e\u304b\u65e2\u5b58\u9867\u5ba2\u306b\u5411\u3051\u305f\u8a18\u4e8b\u306a\u306e\u304b\u3001\u307e\u305f\u3069\u306e\u5e74\u4ee3\u306e\u3069\u306e\u696d\u7a2e\u306e\u65b9\u306b\u5411\u3051\u305f\u8a18\u4e8b\u306a\u306e\u304b\u3001\u3092\u3057\u3063\u304b\u308a\u3068\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u5206\u6790\u306e\u89e3\u50cf\u5ea6\u3082\u4e0a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color 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class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-mainblue-color\">\u2463\u30d5\u30a7\u30fc\u30ba\u306b\u9069\u3057\u305f\u5206\u6790<\/mark><\/strong><\/h3>\n\n\n\n<p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u8a2d\u5b9a\u306f\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u3001\u3068\u3044\u3046\u306e\u306f<a href=\"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/blog\/articles\/owned_media_analysis\/018\/\" 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has-mainblue-color\">\u6539\u5584\u7b56<\/mark><\/strong><br>\u96e2\u8131\u3057\u3066\u3057\u307e\u3046\u7406\u7531\u3068\u3057\u3066\u3001\u5927\u304d\u304f\u4ee5\u4e0b\u306e2\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<br>\u2460\u60c5\u5831\u91cf\u304c\u591a\u304f\u8aad\u3080\u306e\u304c\u9762\u5012\u306b\u306a\u3063\u305f<br>\u2461\u30bf\u30a4\u30c8\u30eb\u3084\u30b5\u30e0\u30cd\u30a4\u30eb\u3067\u8208\u5473\u3092\u6301\u3063\u305f\u3082\u306e\u306e\u3001\u8a18\u4e8b\u5185\u5bb9\u304c\u60f3\u50cf\u3057\u3066\u3044\u305f\u306e\u3068\u9055\u3063\u305f<br>\u2460\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u300c\u5e73\u5747\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593\u300d\u306e\u6539\u5584\u7b56\u3067\u3082\u8a18\u8f09\u3057\u305f\u901a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u3053\u307e\u3081\u306b\u898b\u51fa\u3057\u3092\u5165\u308c\u305f\u308a\u3001\u8981\u70b9\u3092\u8868\u3084\u7b87\u6761\u66f8\u304d\u3067\u307e\u3068\u3081\u308b\u306a\u3069\u3001<strong>\u8a2a\u554f\u8005\u304c\u6b32\u3057\u3044\u60c5\u5831\u306b\u7d20\u65e9\u304f\u8fbf\u308a\u7740\u3051\u308b\u3088\u3046\u306a\u5de5\u592b\u3092\u51dd\u3089\u3059<\/strong>\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u53ef\u8aad\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u3001\u6587\u5b57\u306e\u88c5\u98fe\u3084\u6f22\u5b57\u3068\u3072\u3089\u304c\u306a\u306e\u30d0\u30e9\u30f3\u30b9\u3082\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<br>\u2461\u304c\u767a\u751f\u3059\u308b\u8981\u56e0\u3068\u3057\u3066\u3001\u30bf\u30a4\u30c8\u30eb\u3084\u30b5\u30e0\u30cd\u30a4\u30eb\u3068\u8a18\u4e8b\u5185\u5bb9\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c10\u5206\u3067\u8eab\u306b\u3064\u304f\u25cb\u25cb\u300d\u3068\u3044\u3046\u8a18\u4e8b\u30bf\u30a4\u30c8\u30eb\u3060\u3068\u3057\u3066\u3082\u3001\u5b9f\u969b10\u5206\u3067\u8aad\u4e86\u3067\u304d\u306a\u3044\u91cf\u3067\u3042\u3063\u305f\u308a\u5177\u4f53\u7684\u306a\u60c5\u5831\u306b\u4e4f\u3057\u3044\u3068\u306a\u308b\u3068\u3001\u30bf\u30a4\u30c8\u30eb\u3067\u62b1\u3044\u305f\u671f\u5f85\u3068\u306f\u53cd\u3057\u305f\u5185\u5bb9\u306a\u306e\u3067\u96e2\u8131\u306b\u7e4b\u304c\u308a\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<strong>\u30bf\u30a4\u30c8\u30eb\u3068\u30b5\u30e0\u30cd\u30a4\u30eb\u3067\u77e5\u308a\u305f\u3044\u8aad\u307f\u305f\u3044\u3068\u3044\u3046\u610f\u6b32\u3092\u9ad8\u3081\uff08\u671f\u5f85\u306e\u91b8\u6210\uff09\u3001\u8a18\u4e8b\u5185\u5bb9\u3067\u77e5\u308a\u305f\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\uff08\u671f\u5f85\u306e\u4e00\u81f4\uff09<\/strong>\u3002<\/p>\n\n\n\n<h2 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<br>\u307e\u305f\u3001<a href=\"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/blog\/articles\/owned_media_analysis\/018\/\" title=\"\u524d\u8a18\u4e8b\">\u524d\u8a18\u4e8b<\/a>\u3067\u3082\u8ff0\u3079\u305f\u901a\u308a\u3001<strong>\u6307\u6a19\u2192\u95be\u5024\uff08\u30c8\u30ea\u30ac\u30fc\uff09\u2192\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u9023\u52d5\u3055\u305b\u308b\u3053\u3068\u3001\u3053\u306e\u4e00\u9023\u306e\u6d41\u308c\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u3066<\/strong>\u30c7\u30fc\u30bf\u3092\u89e3\u91c8\u3059\u308b\u3053\u3068\u3067\u3001\u672c\u5f53\u306b\u610f\u5473\u306e\u3042\u308b\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u7686\u69d8\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u306e\u6210\u529f\u306e\u305f\u3081\u306b\u3001\u672c\u8a18\u4e8b\u304c\u5c11\u3057\u3067\u3082\u304a\u529b\u6dfb\u3048\u3067\u304d\u308c\u3070\u5e78\u3044\u3067\u3059\u3002\u3053\u3053\u307e\u3067\u304a\u8aad\u307f\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-mainblue-color\">\u30c7\u30fc\u30bf\u6d3b\u7528\u3067\u304a\u56f0\u308a\u306e\u65b9\u3078<\/mark><\/h3>\n\n\n\n<p>\u79c1\u305f\u3061DX-Accelerator\u4e8b\u696d\u3067\u306f\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3064\u3044\u3066\u306e\u69d8\u3005\u306a\u30b9\u30ad\u30eb\u3092\u6301\u3063\u305f\u4eba\u6750\u304c\u5e38\u99d0\u3067\u30c7\u30fc\u30bf\u6d3b\u7528\u652f\u63f4\u3092\u884c\u3046\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<br>\u5f53\u4e8b\u696d\u306f\u30ed\u30fc\u30f3\u30c1\u304b\u3089\u7d043\u5e74\uff0824\u5e749\u6708\u6642\u70b9\uff09\u3067\u3059\u304c\u3001\u3053\u308c\u307e\u3067\u306b\u69d8\u3005\u306a\u696d\u754c\u30fb\u696d\u7a2e\u306e\u304a\u5ba2\u3055\u307e\u306e\u304a\u624b\u4f1d\u3044\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u3044\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5c11\u3057\u3067\u3082\u8208\u5473\u3092\u6301\u3063\u3066\u304f\u3060\u3055\u3063\u305f\u308a\u3001\u3059\u3067\u306b\u3054\u76f8\u8ac7\u3092\u3057\u305f\u3044\u3053\u3068\u304c\u3042\u308b\u65b9\u306f\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002\u73fe\u5728\u3042\u306a\u305f\u306e\u7d44\u7e54\u306e\u30d5\u30a7\u30fc\u30ba\u304c\u3069\u3053\u306b\u3042\u308b\u304b\u306f\u95a2\u4fc2\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u304a\u8a71\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u3054\u76f8\u8ac7\u306f\u3053\u3061\u3089<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3082\u3046\u5c11\u3057\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u3082\u3054\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/lp.uncovertruth.co.jp\/dxa\/wp000?_ga=2.2578416.1516286710.1708917420-1991674602.1708917420\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns p-entry-author-header is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column p-author-pict is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp\/wp-content\/uploads\/2024\/02\/11078_A-black-cat-looking-tired-and-thinking-about-data-_xl-1024-v1-0.png\" alt=\"\" class=\"wp-image-1854\" srcset=\"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp\/wp-content\/uploads\/2024\/02\/11078_A-black-cat-looking-tired-and-thinking-about-data-_xl-1024-v1-0.png 1024w, https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp\/wp-content\/uploads\/2024\/02\/11078_A-black-cat-looking-tired-and-thinking-about-data-_xl-1024-v1-0-300x300.png 300w, https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp\/wp-content\/uploads\/2024\/02\/11078_A-black-cat-looking-tired-and-thinking-about-data-_xl-1024-v1-0-150x150.png 150w, https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp\/wp-content\/uploads\/2024\/02\/11078_A-black-cat-looking-tired-and-thinking-about-data-_xl-1024-v1-0-768x768.png 768w, https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp\/wp-content\/uploads\/2024\/02\/11078_A-black-cat-looking-tired-and-thinking-about-data-_xl-1024-v1-0-120x120.png 120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column p-author-name is-layout-flow wp-block-column-is-layout-flow\">\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u66f8\u3044\u305f\u4eba<\/p>\n\n\n\n<p class=\"c-author-name\">\u4f0a\u85e4 \u967d\u751f<br>\uff08\u3044\u3068\u3046 \u306f\u308b\u304d\uff09<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"p-author-profile\"><strong>\u682a\u5f0f\u4f1a\u793eUNCOVER TRUTH<br>\u30d3\u30b8\u30cd\u30b9\u30c7\u30d9\u30ed\u30c3\u30d7\u30e1\u30f3\u30c8\u30b0\u30eb\u30fc\u30d7 DX-Accelerator\u30c1\u30fc\u30e0<\/strong><br>2022\u5e74\u3001UNCOVER 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