{"id":5691,"date":"2025-02-21T05:30:00","date_gmt":"2025-02-20T20:30:00","guid":{"rendered":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/?p=5691"},"modified":"2025-02-12T13:14:17","modified_gmt":"2025-02-12T04:14:17","slug":"102","status":"publish","type":"post","link":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/blog\/articles\/advertising-analysis\/102\/","title":{"rendered":"\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u904b\u7528\u3067\u898b\u308b\u3079\u304d\u6307\u6a19\u3068\u306f\uff1f\u5206\u6790\u3092\u6d3b\u304b\u3057\u305f\u6539\u5584\u306e\u8003\u3048\u65b9"},"content":{"rendered":"\n
\n

\u3053\u306e\u8a18\u4e8b\u304c\u89e3\u6c7a\u3067\u304d\u308b\u3053\u3068<\/h3>\n\n\n\n
    \n
  1. \u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u57fa\u672c\u6307\u6a19\u3068\u52b9\u679c\u6e2c\u5b9a\u306b\u5f79\u7acb\u3064\u6307\u6a19\u304c\u308f\u304b\u308b<\/strong><\/li>\n\n\n\n
  2. \u6307\u6a19\u306e\u5206\u6790\u7d50\u679c\u3092\u6d3b\u7528\u3057\u305f\u904b\u7528\u6539\u5584\u306e\u8003\u3048\u65b9\u304c\u308f\u304b\u308b<\/strong><\/li>\n\n\n\n
  3. \u6307\u6a19\u3054\u3068\u306e\u3088\u304f\u3042\u308b\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u6539\u5584\u7b56\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/strong><\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n

    \u306f\u3058\u3081\u306b<\/h2>\n\n\n\n

    \u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u904b\u7528\u3067\u6210\u679c\u3092\u3042\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u3092\u51fa\u3059\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u6307\u6a19\u306e\u5206\u6790\u3068\u6539\u5584\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/strong>\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u306b\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u30af\u30ea\u30c3\u30af\u7387\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u304c\u3042\u308a\u3001\u6b63\u3057\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u9069\u3057\u305f\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u898b\u308b\u3079\u304d\u6307\u6a19\u306e\u4e00\u89a7\u3092\u8aac\u660e\u3057\u3001\u5206\u6790\u7d50\u679c\u3092\u6d3b\u7528\u3057\u305f\u904b\u7528\u6539\u5584\u306e\u8003\u3048\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u904b\u7528\u3067\u898b\u308b\u3079\u304d\u6307\u6a19\u4e00\u89a7<\/h2>\n\n\n\n

    \u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u904b\u7528\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u6307\u6a19\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u3092\u3082\u3068\u306b\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5e83\u544a\u306e\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u306f\u591a\u5c90\u306b\u308f\u305f\u308b\u305f\u3081\u3001\u3069\u308c\u3092\u91cd\u8996\u3059\u3079\u304d\u304b\u60a9\u3093\u3067\u3044\u308b\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n

    \u3053\u3053\u304b\u3089\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u904b\u7528\u3067\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u6307\u6a19\u3092\u3001\u57fa\u672c\u6307\u6a19\u3068\u52b9\u679c\u6e2c\u5b9a\u306b\u5f79\u7acb\u3064\u6307\u6a19\u306b\u5206\u3051\u3066\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u524d\u8005\u306f\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u308b\u3046\u3048\u3067\u6b20\u304b\u305b\u306a\u3044\u30c7\u30fc\u30bf\u3001\u5f8c\u8005\u306f\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5206\u6790\u3057\u3001\u6210\u679c\u3092\u3042\u3052\u308b\u305f\u3081\u306b\u5927\u5207\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n

    \u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u57fa\u672c\u6307\u6a19<\/mark><\/h3>\n\n\n\n

    \u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u306e\u30c1\u30a7\u30c3\u30af\u304c\u5fc5\u8981\u306b\u306a\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u904b\u7528\u3067\u3059\u304c\u3001\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u7121\u8a08\u753b\u306b\u8ffd\u3044\u304b\u3051\u3066\u3082\u3001\u52b9\u679c\u7684\u306a\u6539\u5584\u306b\u306f\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u3001\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u6307\u6a19\u3092\u62bc\u3055\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

    \u3053\u3053\u3067\u306f\u3001\u5e83\u544a\u904b\u7528\u306e\u6210\u679c\u3092\u9069\u5207\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u30447\u3064\u306e\u57fa\u672c\u6307\u6a19\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \n

    \u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b7\u3064\u57fa\u672c\u6307\u6a19<\/strong><\/p>\n\n\n\n

      \n
    1. \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff08Imp\uff09<\/strong><\/strong><\/li>\n\n\n\n
    2. \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff08CPM\uff09<\/strong><\/strong><\/li>\n\n\n\n
    3. \u30ea\u30fc\u30c1\u6570<\/strong><\/strong><\/li>\n\n\n\n
    4. \u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc<\/strong><\/li>\n\n\n\n
    5. \u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09<\/strong><\/li>\n\n\n\n
    6. \u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09<\/strong><\/li>\n\n\n\n
    7. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09<\/strong><\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n

      \uff11\uff0e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff08Imp\uff09<\/mark><\/h4>\n\n\n\n

      \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\uff08Imp\uff09\u3068\u306f\u3001\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/strong>\u30af\u30ea\u30c3\u30af\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6709\u7121\u306b\u95a2\u308f\u3089\u305a\u3001\u5e83\u544a\u304c1\u5ea6\u3067\u3082\u8868\u793a\u3055\u308c\u308b\u305f\u3073\u306b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

      \u3053\u306e\u6570\u5024\u304c\u591a\u3044\u307b\u3069\u3001\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u304c\u5c4a\u3044\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u304c\u3001\u5fc5\u305a\u3057\u3082\u5e83\u544a\u306e\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u591a\u304f\u3066\u3082\u3001\u30af\u30ea\u30c3\u30af\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5c11\u306a\u3051\u308c\u3070\u3001\u5e83\u544a\u306e\u5185\u5bb9\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \uff12\uff0e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff08CPM\uff09<\/mark><\/h4>\n\n\n\n

      \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\uff08CPM\uff09\u3068\u306f\u3001\u5e83\u544a\u304c1,000\u56de\u8868\u793a\u3055\u308c\u308b\u3054\u3068\u306b\u767a\u751f\u3059\u308b\u8cbb\u7528\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/strong>\u300cCost Per Mille\u300d\u306e\u7565\u3067\u3001\u4e3b\u306b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3084\u52d5\u753b\u5e83\u544a\u306a\u3069\u3067\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

      \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1\u304c\u4f4e\u3044\u307b\u3069\u3001\u540c\u3058\u5e83\u544a\u4e88\u7b97\u3067\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u9ad8\u3044\u5e83\u544a\u3067\u3042\u308c\u3070\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5de5\u592b\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n

      \uff13\uff0e\u30ea\u30fc\u30c1\u6570<\/mark><\/h4>\n\n\n\n

      \u30ea\u30fc\u30c1\u6570\u3068\u306f\u3001\u5e83\u544a\u30921\u56de\u4ee5\u4e0a\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/strong>\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u5ea6\u5e83\u544a\u3092\u8868\u793a\u3057\u3066\u3082\u3001\u30ea\u30fc\u30c1\u6570\u3068\u3057\u3066\u306f1\u56de\u3057\u304b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u30e6\u30cb\u30fc\u30af\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u3044\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n

      \u3057\u304b\u3057\u3001\u30ea\u30fc\u30c1\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u5e83\u544a\u306e\u6210\u679c\u306f\u3042\u304c\u308a\u307e\u305b\u3093\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3084\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5de5\u592b\u3092\u3057\u306a\u304c\u3089\u3001\u4ed6\u306e\u6307\u6a19\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3057\u3001\u52b9\u679c\u7684\u306a\u904b\u7528\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

      \uff14\uff0e\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc<\/mark><\/h4>\n\n\n\n

      \u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u3068\u306f\u30011\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u898b\u305f\u5e73\u5747\u56de\u6570\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/strong>\u30ea\u30fc\u30c1\u6570\u304c\u5e83\u544a\u3092\u898b\u305f\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u793a\u3059\u306e\u306b\u5bfe\u3057\u3001\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306f\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u4f55\u56de\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3001\u8a08\u7b97\u5f0f\u306f\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570 \u00f7 \u30ea\u30fc\u30c1\u6570\u300d\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

      \u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u304c\u9069\u5207\u306a\u7bc4\u56f2\u3067\u3042\u308c\u3070\u3001\u5e83\u544a\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u306b\u52b9\u679c\u7684\u3067\u3059\u304c\u3001\u9ad8\u3059\u304e\u308b\u3068\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u304c\u4f55\u5ea6\u3082\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u9006\u52b9\u679c\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u8208\u5473\u306e\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u4f55\u5ea6\u3082\u8868\u793a\u3055\u308c\u308b\u3068\u5e83\u544a\u75b2\u308c\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u4f4e\u4e0b\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

      \uff15\uff0e\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09<\/mark><\/h4>\n\n\n\n

      \u30af\u30ea\u30c3\u30af\u7387\uff08Click Through Rate, CTR\uff09\u3068\u306f\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u5bfe\u3057\u3066\u3001\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/strong>\u8a08\u7b97\u5f0f\u306f\u300c\u30af\u30ea\u30c3\u30af\u6570 \u00f7 \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570 \u00d7 100\u300d\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

      \u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u6570\u5024\u304c\u5e83\u544a\u306e\u52b9\u679c\u3092\u5224\u65ad\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n

      \uff16\uff0e\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09<\/mark><\/h4>\n\n\n\n

      \u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08Cost Per Click, CPC\uff09\u3068\u306f\u30011\u56de\u306e\u30af\u30ea\u30c3\u30af\u306b\u304b\u304b\u308b\u5e83\u544a\u8cbb\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/strong>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084SNS\u5e83\u544a\u306a\u3069\u3001\u591a\u304f\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u8ab2\u91d1\u65b9\u5f0f\u306e\u3072\u3068\u3064\u3067\u3001\u8a08\u7b97\u5f0f\u306f\u300c\u5e83\u544a\u8cbb \u00f7 \u30af\u30ea\u30c3\u30af\u6570\u300d\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

      \u30af\u30ea\u30c3\u30af\u5358\u4fa1\u304c\u4f4e\u3044\u307b\u3069\u3001\u540c\u3058\u5e83\u544a\u4e88\u7b97\u3067\u3088\u308a\u591a\u304f\u306e\u30af\u30ea\u30c3\u30af\u3092\u7372\u5f97\u3067\u304d\u308b\u305f\u3081\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u306e\u3088\u3044\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3092\u4e0b\u3052\u308b\u3053\u3068\u3060\u3051\u3092\u610f\u8b58\u3059\u308b\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u304b\u306a\u304f\u306a\u308b\u30ea\u30b9\u30af\u3082\u3042\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

      \uff17\uff0e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09<\/mark><\/h4>\n\n\n\n

      \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08Conversion Rate, CVR\uff09\u3068\u306f\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u5b9f\u969b\u306b\u6210\u679c\uff08\u8cfc\u5165\u30fb\u554f\u3044\u5408\u308f\u305b\u30fb\u8cc7\u6599\u8acb\u6c42\u306a\u3069\uff09\u306b\u3064\u306a\u304c\u3063\u305f\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/strong>\u8a08\u7b97\u5f0f\u306f\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570 \u00f7 \u30af\u30ea\u30c3\u30af\u6570 \u00d7 100\u300d\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

      \u3053\u306e\u6570\u5024\u304c\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u3092\u901a\u3058\u3066\u76ee\u7684\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u9054\u6210\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3084\u30d5\u30a9\u30fc\u30e0\u306e\u4f7f\u3044\u3084\u3059\u3055\u3092\u898b\u76f4\u3057\u3001\u6570\u5024\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6539\u5584\u304c\u671f\u5f85\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n

      \u5e83\u544a\u904b\u7528\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u5f79\u7acb\u3064\u6307\u6a19<\/mark><\/h3>\n\n\n\n

      \u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306f\u3001\u305f\u3060\u30af\u30ea\u30c3\u30af\u6570\u3084\u8868\u793a\u56de\u6570\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u306b\u306f\u76f4\u7d50\u3057\u307e\u305b\u3093\u3002\u6295\u8cc7\u3057\u305f\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u5229\u76ca\u3092\u751f\u307f\u51fa\u3059\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3067\u304d\u308c\u3070\u3001\u3088\u308a\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \u3053\u3053\u3067\u306f\u3001\u5e83\u544a\u306e\u53ce\u76ca\u6027\u3084\u9577\u671f\u7684\u306a\u4fa1\u5024\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u30444\u3064\u306e\u6307\u6a19\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

      \n

      \u5e83\u544a\u904b\u7528\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u5f79\u7acb\u30644\u3064\u306e\u6307\u6a19<\/strong><\/p>\n\n\n\n

        \n
      1. \u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09<\/strong><\/strong><\/li>\n\n\n\n
      2. \u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09<\/strong><\/strong><\/li>\n\n\n\n
      3. \u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09<\/strong><\/strong><\/li>\n\n\n\n
      4. \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09<\/strong><\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n

        \uff11\uff0e\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08CPA\uff09<\/mark><\/h4>\n\n\n\n

        \u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08Cost Per Acquisition, CPA\uff09\u3068\u306f\u30011\u4ef6\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/strong>\u8a08\u7b97\u5f0f\u306f\u300c\u5e83\u544a\u8cbb \u00f7 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u300d\u3067\u3059\u3002<\/p>\n\n\n\n

        \u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u304c\u4f4e\u3044\u307b\u3069\u3001\u5c11\u306a\u3044\u5e83\u544a\u8cbb\u3067\u6210\u679c\u3092\u5f97\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5e83\u544a\u904b\u7528\u3067\u306f\u3053\u306e\u6570\u5024\u304c\u91cd\u8981\u3067\u3059\u304c\u3001\u4e0b\u3052\u308b\u3053\u3068\u3060\u3051\u306b\u6ce8\u529b\u3059\u308b\u3068\u9577\u671f\u7684\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u5834\u5408\u3082\u3042\u308b\u305f\u3081\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u4f75\u305b\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n

        \uff12\uff0e\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09<\/mark><\/h4>\n\n\n\n

        \u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08Return On Advertising Spend, ROAS\uff09\u3068\u306f\u3001\u6295\u3058\u305f\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u3057\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/strong>\u8a08\u7b97\u5f0f\u306f\u300c\u58f2\u4e0a \u00f7 \u5e83\u544a\u8cbb \u00d7 100\u300d\u3067\u6c42\u3081\u3089\u308c\u3001\u6570\u5024\u304c\u9ad8\u3044\u307b\u3069\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u826f\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

        \u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3001\u5e83\u544a\u306e\u6210\u679c\u3092\u5224\u65ad\u3059\u308b\u3046\u3048\u3067\u6709\u7528\u3067\u3059\u304c\u3001\u5358\u306b\u6570\u5024\u304c\u9ad8\u3051\u308c\u3070\u3088\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5229\u76ca\u7387\u3084\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u3068\u306e\u30d0\u30e9\u30f3\u30b9\u3082\u8003\u616e\u3057\u306a\u304c\u3089\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u306e\u4fa1\u5024\u3082\u8003\u3048\u305f\u5e83\u544a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

        \uff13\uff0e\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09<\/mark><\/h4>\n\n\n\n

        \u6295\u8cc7\u53ce\u76ca\u7387\uff08Return On Investment, ROI\uff09\u3068\u306f\u3001\u5e83\u544a\u3092\u542b\u3080\u6295\u8cc7\u5168\u4f53\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u5f97\u3089\u308c\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/strong>\u8a08\u7b97\u5f0f\u306f\u300c\uff08\u58f2\u4e0a – \u6295\u8cc7\u984d\uff09\u00f7 \u6295\u8cc7\u984d \u00d7 100\u300d\u3067\u6c42\u3081\u3089\u308c\u3001\u5e83\u544a\u8cbb\u3060\u3051\u3067\u306a\u304f\u3001\u4eba\u4ef6\u8cbb\u3084\u904b\u55b6\u30b3\u30b9\u30c8\u3092\u542b\u3081\u305f\u5229\u76ca\u7387\u3092\u6e2c\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n

        \u6295\u8cc7\u53ce\u76ca\u7387\u304c\u9ad8\u3044\u307b\u3069\u3001\u5c11\u306a\u3044\u6295\u8cc7\u3067\u591a\u304f\u306e\u5229\u76ca\u3092\u751f\u307f\u51fa\u305b\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u77ed\u671f\u7684\u306a\u6295\u8cc7\u53ce\u76ca\u7387\u3060\u3051\u3092\u8ffd\u6c42\u3059\u308b\u3068\u3001\u9867\u5ba2\u7372\u5f97\u306e\u6a5f\u4f1a\u3092\u9003\u3059\u3053\u3068\u3082\u3042\u308b\u305f\u3081\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

        \uff14\uff0e\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09<\/mark><\/h4>\n\n\n\n

        \u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08Lifetime Value, LTV\uff09\u3068\u306f\u30011\u4eba\u306e\u9867\u5ba2\u304c\u53d6\u5f15\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306e\u671f\u9593\u306b\u3001\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u7dcf\u5229\u76ca\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002<\/strong>\u8a08\u7b97\u5f0f\u306f\u300c\u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u8cfc\u5165\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u671f\u9593\u300d\u3067\u6c42\u3081\u3089\u308c\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u5e83\u544a\u306e\u52b9\u679c\u3092\u6e2c\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

        \u751f\u6daf\u4fa1\u5024\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308c\u3070\u3001\u5e83\u544a\u8cbb\u3092\u591a\u5c11\u304b\u3051\u3066\u3082\u3001\u6700\u7d42\u7684\u306a\u5229\u76ca\u304c\u5927\u304d\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u3084\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u3092\u610f\u8b58\u3057\u305f\u5e83\u544a\u904b\u7528\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

        \u904b\u7528\u6210\u679c\u3092\u3042\u3052\u308b\u52b9\u679c\u7684\u306a\u5206\u6790\u65b9\u6cd5\u3068\u306f\uff1f<\/h2>\n\n\n\n

        \u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u3001\u9069\u5207\u306a\u6307\u6a19\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u5927\u5207\u3067\u3059\u304c\u3001\u305d\u308c\u3067\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7d99\u7d9a\u7684\u306b\u904b\u7528\u6210\u679c\u3092\u3042\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u5206\u6790\u3067\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u8ab2\u984c\u3092\u7279\u5b9a\u3057\u3001\u9069\u5207\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

        \u672c\u7ae0\u3067\u306f\u3001\u5e83\u544a\u904b\u7528\u306e\u6307\u6a19\u3092\u6b63\u3057\u304f\u5206\u6790\u3057\u3001\u904b\u7528\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u8003\u3048\u65b9\u3068\u3001\u5177\u4f53\u7684\u306a\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u6539\u5584\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

        \u5206\u6790\u7d50\u679c\u3092\u6d3b\u7528\u3057\u305f\u904b\u7528\u6539\u5584\u306e\u8003\u3048\u65b9<\/mark><\/h3>\n\n\n\n

        \u904b\u7528\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u5206\u6790\u306e\u57fa\u672c\u306f\u3001\u300c\u6570\u5024\u3092\u78ba\u8a8d \u2192 \u8ab2\u984c\u3092\u7279\u5b9a \u2192 \u6539\u5584\u7b56\u3092\u5b9f\u884c \u2192 \u518d\u8a55\u4fa1\u300d\u3068\u3044\u3046PCDA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3059\u3002<\/strong>\u307e\u305a\u3001\u5e83\u544a\u306e\u76ee\u7684\u3084KPI\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u6307\u6a19\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u304b\u3089\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u8ab2\u984c\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

        \u5206\u6790\u306b\u306f\u3001\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3068\u6307\u6a19\u9593\u306e\u95a2\u4fc2\u3092\u8996\u899a\u5316\u3067\u304d\u308b\u305f\u3081\u3001\u8ab2\u984c\u306e\u539f\u56e0\u3092\u8abf\u3079\u3084\u3059\u304f\u3001\u52b9\u679c\u7684\u306a\u904b\u7528\u6539\u5584\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u4eee\u8aac\u3092\u7acb\u3066\u3001\u691c\u8a3c\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u5e83\u544a\u904b\u7528\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

        \u5e83\u544a\u306e\u76ee\u7684\uff08KGI\uff09\u3084KPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u6c17\u306b\u306a\u3063\u305f\u65b9\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

        \n\n
        KGI\u3068KPI\u306e\u9055\u3044\u304b\u3089\u8a2d\u5b9a\u65b9\u6cd5\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\uff01\u6210\u679c\u3092\u4e0a\u3052\u308b\u76ee\u6a19\u8a2d\u5b9a\u306e\u30b3\u30c4\u3068\u306f\uff1f<\/figure>\n
        \n
        DX\u00d7\u7d44\u7e54 <\/div>\n
        KGI\u3068KPI\u306e\u9055\u3044\u304b\u3089\u8a2d\u5b9a\u65b9\u6cd5\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\uff01\u6210\u679c\u3092\u4e0a\u3052\u308b\u76ee\u6a19\u8a2d\u5b9a\u306e\u30b3\u30c4\u3068\u306f\uff1f <\/div>\n<\/div><\/a><\/div>\n<\/div><\/div>\n\n\n\n

        \u6307\u6a19\u3054\u3068\u306e\u3088\u304f\u3042\u308b\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u6539\u5584\u7b56<\/mark><\/h3>\n\n\n\n

        \u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u3001\u6307\u6a19\u306e\u6570\u5024\u304c\u601d\u3046\u3088\u3046\u306b\u4f38\u3073\u306a\u3044\u3053\u3068\u306f\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6570\u5024\u3092\u898b\u3066\u4e00\u559c\u4e00\u6182\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3069\u306e\u6307\u6a19\u306b\u8ab2\u984c\u304c\u3042\u308b\u306e\u304b\u3092\u6b63\u3057\u304f\u628a\u63e1\u3057\u3001\u8a72\u5f53\u6307\u6a19\u306b\u5408\u3063\u305f\u6539\u5584\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/strong>\u4ee5\u4e0b\u306e\u8868\u306b\u3001\u6307\u6a19\u3054\u3068\u306e\u3088\u304f\u3042\u308b\u8ab2\u984c\u3068\u6539\u5584\u7b56\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

        \u6307\u6a19<\/th>\u8ab2\u984c<\/th>\u6539\u5584\u7b56<\/th><\/tr><\/thead>
        \u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570<\/strong><\/td>\u5e83\u544a\u306e\u8868\u793a\u56de\u6570\u304c\u5c11\u306a\u304f\u3001
        \u30ea\u30fc\u30c1\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b<\/td>        		\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u898b\u76f4\u3057
        \u30fb\u4e88\u7b97\u306e\u5897\u984d<\/td><\/tr>
        \u30af\u30ea\u30c3\u30af\u7387<\/strong><\/td>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3082
        \u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044<\/td>        		\u30fb\u5e83\u544a\u6587\u3084\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u9069\u5316
        \u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7d5e\u308a\u8fbc\u307f<\/td><\/tr>
        \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/strong><\/td>\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u304c
        \u76ee\u7684\u306e\u884c\u52d5\u3092\u53d6\u3089\u306a\u3044<\/td>        		\u30fbLP\u306e\u6539\u5584
        \u30fb\u5e83\u544a\u3068\u30da\u30fc\u30b8\u306e\u95a2\u9023\u6027\u5411\u4e0a<\/td><\/tr>
        \u9867\u5ba2\u7372\u5f97\u5358\u4fa1<\/strong><\/td>\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u4f4e\u304f\u3001
        1\u4ef6\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u9ad8\u3044<\/td>        		\u30fb\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u5f15\u304d\u4e0b\u3052
        \u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a<\/td><\/tr>
        \u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c<\/strong><\/strong><\/td>\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u53ce\u76ca\u304c\u4f4e\u304f\u3001
        \u5e83\u544a\u8cbb\u306e\u56de\u53ce\u304c\u96e3\u3057\u3044<\/td>        		\u30fb\u9ad8\u53ce\u76ca\u5546\u54c1\u3078\u306e\u6ce8\u529b
        \u30fb\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u306b\u4e88\u7b97\u3092\u96c6\u4e2d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

        \u3053\u306e\u8868\u306b\u3042\u308b\u8ab2\u984c\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u305c\u3072\u6539\u5584\u7b56\u3092\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

        \u307e\u3068\u3081<\/h2>\n\n\n\n

        \u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u6210\u679c\u3092\u3042\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u6307\u6a19\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u3092\u3082\u3068\u306b\u5206\u6790\u3068\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u30af\u30ea\u30c3\u30af\u7387\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u308b\u3046\u3048\u3067\u306e\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u3067\u3042\u308a\u3001\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u3084\u6295\u8cc7\u53ce\u76ca\u7387\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u3088\u308a\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

        \u307e\u305f\u3001\u6307\u6a19\u3092\u78ba\u8a8d\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u8ab2\u984c\u3092\u7279\u5b9a\u3057\u3001\u9069\u5207\u306a\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u904b\u7528\u6539\u5584\u306e\u8003\u3048\u65b9\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001\u81ea\u793e\u306e\u5e83\u544a\u6307\u6a19\u3092\u898b\u76f4\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5e83\u544a\u904b\u7528\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

        <\/p>\n\n\n\n

        \u304a\u5f79\u7acb\u3061\u8cc7\u6599\u3092\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\uff01<\/mark><\/h2>\n\n\n\n

        \u30c7\u30fc\u30bf\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u3067\u3042\u308bDXA\u30e1\u30f3\u30d0\u30fc\u304c\u3001\u696d\u52d9\u7d4c\u9a13\u3092\u3082\u3068\u306b\u304a\u5f79\u7acb\u3061\u8cc7\u6599\u3092\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\uff01
        \u304a\u3059\u3059\u30813\u9078\u306f\u3053\u3061\u3089\uff01<\/p>\n\n\n\n

        \uff11\uff0eGA4 \u30b5\u30f3\u30d7\u30eb\u30ec\u30dd\u30fc\u30c8\uff5cLooker Studio\u3000\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8<\/mark><\/strong>
        GA4\u306e\u57fa\u672cKPI\u304c\u7db2\u7f85\u3055\u308c\u305f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u3059\uff01\u30c7\u30fc\u30bf\u3092\u5dee\u3057\u66ff\u3048\u308c\u3070\u3059\u3050\u306b\u3054\u6d3b\u7528\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n

        <\/p>\n\n\n\n

        \n\n
        GA4 \u30b5\u30f3\u30d7\u30eb\u30ec\u30dd\u30fc\u30c8\uff5cLooker Studio\u3000\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8<\/figure>\n
        \n
        <\/div>\n
        GA4 \u30b5\u30f3\u30d7\u30eb\u30ec\u30dd\u30fc\u30c8\uff5cLooker Studio\u3000\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8 <\/div>\n<\/div><\/a><\/div>\n<\/div><\/div>\n\n\n\n

        <\/p>\n\n\n\n

        \uff12\uff0e\u30b5\u30f3\u30d7\u30eb\u7d4c\u55b6\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9 | Tableau\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8<\/mark><\/strong>
        \u5b9f\u969b\u306b\u3054\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u5316\u3057\u305f\u3082\u306e\u3067\u3059\uff01\u662f\u975e\u69cb\u6210\u3084\u30b0\u30e9\u30d5\u9078\u629e\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

        \n\n
        \u30b5\u30f3\u30d7\u30eb\u7d4c\u55b6\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9 | Tableau\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8<\/figure>\n
        \n
        <\/div>\n
        \u30b5\u30f3\u30d7\u30eb\u7d4c\u55b6\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9 | Tableau\u7121\u6599\u30d7\u30ec\u30bc\u30f3\u30c8 <\/div>\n<\/div><\/a><\/div>\n<\/div><\/div>\n\n\n\n

        <\/p>\n\n\n\n

        \uff13\uff0e\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u90e8\u9577\u3055\u3093\u5fc5\u898b\uff01\u30c7\u30fc\u30bf\u6d3b\u7528 \u5185\u88fd\u5316\u306e\u6b63\u3057\u3044\u9032\u3081\u65b9<\/mark><\/strong>
        \u3053\u308c\u307e\u3067\u3054\u652f\u63f4\u3057\u3066\u304d\u305f\u5b9f\u7e3e\u3092\u3082\u3068\u306b\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u5185\u88fd\u5316\u306e\u9032\u3081\u65b9\u3092\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\uff01\u7d44\u7e54\u306eDX\u3092\u62c5\u308f\u308c\u3066\u3044\u308b\u65b9\u3001\u5fc5\u8aad\u3067\u3059\uff01<\/p>\n\n\n\n

        \n\n
        \u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u90e8\u9577\u3055\u3093\u5fc5\u898b\uff01\u30c7\u30fc\u30bf\u6d3b\u7528 \u5185\u88fd\u5316\u306e\u6b63\u3057\u3044\u9032\u3081\u65b9<\/figure>\n
        \n
        <\/div>\n
        \u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u90e8\u9577\u3055\u3093\u5fc5\u898b\uff01\u30c7\u30fc\u30bf\u6d3b\u7528 \u5185\u88fd\u5316\u306e\u6b63\u3057\u3044\u9032\u3081\u65b9 <\/div>\n<\/div><\/a><\/div>\n<\/div><\/div>\n\n\n\n

        \u4ee5\u4e0a\u3001\u304a\u3059\u3059\u30813\u9078\u3067\u3057\u305f\uff01
        \u3059\u3079\u3066\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u306e\u3067\u3001\u304a\u6c17\u8efd\u306b\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

        <\/p>\n\n\n\n

        \n

        \u30c7\u30fc\u30bf\u6d3b\u7528\u3067\u304a\u56f0\u308a\u306e\u65b9\u3078<\/mark><\/h3>\n\n\n\n

        \u79c1\u305f\u3061DX-Accelerator\u4e8b\u696d\u3067\u306f\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3064\u3044\u3066\u306e\u69d8\u3005\u306a\u30b9\u30ad\u30eb\u3092\u6301\u3063\u305f\u4eba\u6750\u304c\u5e38\u99d0\u3067\u30c7\u30fc\u30bf\u6d3b\u7528\u652f\u63f4\u3092\u884c\u3046\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002
        \u5f53\u4e8b\u696d\u306f\u30ed\u30fc\u30f3\u30c1\u304b\u3089\u7d043\u5e74\uff0824\u5e749\u6708\u6642\u70b9\uff09\u3067\u3059\u304c\u3001\u3053\u308c\u307e\u3067\u306b\u69d8\u3005\u306a\u696d\u754c\u30fb\u696d\u7a2e\u306e\u304a\u5ba2\u3055\u307e\u306e\u304a\u624b\u4f1d\u3044\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u3044\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

        \u5c11\u3057\u3067\u3082\u8208\u5473\u3092\u6301\u3063\u3066\u304f\u3060\u3055\u3063\u305f\u308a\u3001\u3059\u3067\u306b\u3054\u76f8\u8ac7\u3092\u3057\u305f\u3044\u3053\u3068\u304c\u3042\u308b\u65b9\u306f\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002\u73fe\u5728\u3042\u306a\u305f\u306e\u7d44\u7e54\u306e\u30d5\u30a7\u30fc\u30ba\u304c\u3069\u3053\u306b\u3042\u308b\u304b\u306f\u95a2\u4fc2\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305a\u306f\u304a\u8a71\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

        \n
        \u3054\u76f8\u8ac7\u306f\u3053\u3061\u3089<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

        <\/p>\n\n\n\n

        \u3082\u3046\u5c11\u3057\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306f\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599\u3082\u3054\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

        <\/p>\n\n\n\n

        \n
        \u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u8cc7\u6599<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

        <\/p>\n\n\n\n

        <\/p>\n\n\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

        \u3053\u306e\u8a18\u4e8b\u304c\u89e3\u6c7a\u3067\u304d\u308b\u3053\u3068 \u306f\u3058\u3081\u306b \u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u904b\u7528\u3067\u6210\u679c\u3092\u3042\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u3092\u51fa\u3059\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u6307\u6a19\u306e\u5206\u6790\u3068\u6539\u5584\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u306b\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u30af\u30ea\u30c3\u30af\u7387\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u304c […]<\/p>\n","protected":false},"author":10,"featured_media":5692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,35],"tags":[],"blog_category":[80],"class_list":["post-5691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dx_org","category-advertising-analysis","blog_category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/posts\/5691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/comments?post=5691"}],"version-history":[{"count":38,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/posts\/5691\/revisions"}],"predecessor-version":[{"id":5730,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/posts\/5691\/revisions\/5730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/media\/5692"}],"wp:attachment":[{"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/media?parent=5691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/categories?post=5691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/tags?post=5691"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/wp-json\/wp\/v2\/blog_category?post=5691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}