{"id":5774,"date":"2025-03-01T05:30:00","date_gmt":"2025-02-28T20:30:00","guid":{"rendered":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/?p=5774"},"modified":"2025-03-01T16:38:26","modified_gmt":"2025-03-01T07:38:26","slug":"104","status":"publish","type":"post","link":"https:\/\/www.uncovertruth.co.jp\/dx-accelerator\/blog\/articles\/dx_org\/104\/","title":{"rendered":"MA\u30c4\u30fc\u30eb\u306e\u4e3b\u898110\u9078\u3092\u6bd4\u8f03\uff01\u9078\u3076\u969b\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac"},"content":{"rendered":"\n
\n

\u3053\u306e\u8a18\u4e8b\u304c\u89e3\u6c7a\u3067\u304d\u308b\u3053\u3068<\/h3>\n\n\n\n
    \n
  1. \u4ee3\u8868\u7684\u306aMA\u30c4\u30fc\u30eb10\u9078\u3068\u5404\u30c4\u30fc\u30eb\u306e\u7279\u5fb4\u304c\u308f\u304b\u308b<\/strong><\/li>\n\n\n\n
  2. MA\u30c4\u30fc\u30eb\u306e\u9055\u3044\u304c\u308f\u304b\u308b\uff08BtoB\u5411\u3051\uff0fBtoC\u5411\u3051\uff09<\/strong><\/li>\n\n\n\n
  3. MA\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/strong><\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n

    \u306f\u3058\u3081\u306b<\/h2>\n\n\n\n

    \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3059\u308b\u305f\u3081\u306b\u3001MA\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/strong>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u4ee3\u8868\u7684\u306aMA\u30c4\u30fc\u30eb\u3092\u4e00\u89a7\u306b\u307e\u3068\u3081\u3001\u5404\u30c4\u30fc\u30eb\u306e\u7279\u5fb4\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \u307e\u305f\u3001\u81ea\u793e\u306b\u9069\u3057\u305f\u30c4\u30fc\u30eb\u3092\u9078\u3076\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001MA\u30c4\u30fc\u30eb\u9078\u3073\u306b\u8ff7\u3063\u3066\u3044\u308b\u65b9\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

    \u6bd4\u8f03\u3092\u884c\u3046\u524d\u306b\u3001CRM\u3084SFA\u3068\u306e\u9055\u3044\u30fb\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u306a\u3069MA\u30c4\u30fc\u30eb\u306e\u57fa\u790e\u3092\u518d\u5ea6\u78ba\u8a8d\u3057\u3066\u304a\u304d\u305f\u3044\u65b9\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

    \n\n
    MA\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u7c21\u5358\u306b\u5b66\u3079\u308b\u57fa\u790e\u77e5\u8b58\u3092\u4f1d\u6388\uff01\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac<\/figure>\n
    \n
    DX\u00d7\u7d44\u7e54 <\/div>\n
    MA\u30c4\u30fc\u30eb\u3068\u306f\uff1f\u7c21\u5358\u306b\u5b66\u3079\u308b\u57fa\u790e\u77e5\u8b58\u3092\u4f1d\u6388\uff01\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac <\/div>\n<\/div><\/a><\/div>\n<\/div><\/div>\n\n\n\n

    \u4ee3\u8868\u7684\u306aMA\u30c4\u30fc\u30eb\u306e\u6bd4\u8f03<\/h2>\n\n\n\n

    \u3053\u3053\u3067\u306f\u3001\u4ee3\u8868\u7684\u306aMA\u30c4\u30fc\u30eb10\u9078\u3092\u8868\u306b\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    \u30c4\u30fc\u30eb\u540d<\/strong><\/th>\u4e3b\u306a\u6a5f\u80fd<\/strong><\/th>\u5bfe\u8c61<\/strong><\/th>\u4fa1\u683c\u5e2f<\/strong>\u76ee\u5b89<\/th><\/tr><\/thead>
    SATORI<\/a><\/strong><\/td>\u533f\u540d\u30ea\u30fc\u30c9\u7ba1\u7406\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u30e1\u30fc\u30eb\u914d\u4fe1<\/td>BtoB<\/td>\u4e2d\uff5e\u9ad8<\/td><\/tr>
    BowNow<\/a><\/strong><\/td>\u30b7\u30f3\u30d7\u30eb\u306aMA\u3001\u7121\u6599\u30d7\u30e9\u30f3\u3042\u308a\u3001\u540d\u523a\u7ba1\u7406<\/td>BtoB<\/td>\u4f4e\uff5e\u4e2d<\/td><\/tr>
    Account Engagement<\/a><\/strong><\/td>Salesforce\u9023\u643a\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001BtoB\u5411\u3051MA<\/td>BtoB<\/td>\u9ad8<\/td><\/tr>
    HubSpot<\/a><\/strong><\/td>CRM\u7d71\u5408\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u4f5c\u6210<\/td>BtoB\u30fbBtoC<\/td>\u4f4e\uff5e\u9ad8\uff08\u7121\u6599\u30d7\u30e9\u30f3\u3042\u308a\uff09<\/td><\/tr>
    Adobe Marketo Engage<\/a><\/strong><\/td>\u9ad8\u5ea6\u306a\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3001AI\u6d3b\u7528\u3001\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u5bfe\u5fdc<\/td>BtoB\u30fbBtoC<\/td>\u9ad8<\/td><\/tr>
    List Finder<\/a><\/strong><\/td>BtoB\u7279\u5316\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u64cd\u4f5c\u6027\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790<\/td>BtoB<\/td>\u4f4e\uff5e\u4e2d<\/td><\/tr>
    Kairos3<\/a><\/strong><\/td>SFA\u30fbCRM\u7d71\u5408\u3001\u30b7\u30f3\u30d7\u30eb\u306aMA\u3001\u30b3\u30f3\u30b5\u30eb\u652f\u63f4<\/td>BtoB<\/td>\u4f4e\uff5e\u4e2d<\/td><\/tr>
    b\u2192dash<\/a><\/strong><\/td>\u30ce\u30fc\u30b3\u30fc\u30c9\u30c7\u30fc\u30bf\u7d71\u5408\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u5bfe\u5fdc\u3001BI\u6a5f\u80fd<\/td>BtoC<\/td>\u4e2d\uff5e\u9ad8<\/td><\/tr>
    SHANON MARKETING PLATFORM<\/a><\/strong><\/td>\u30bb\u30df\u30ca\u30fc\u30fb\u30a4\u30d9\u30f3\u30c8\u7ba1\u7406\u3001MA\u6a5f\u80fd\u3001CRM\u9023\u643a<\/td>BtoB<\/td>\u4e2d\uff5e\u9ad8<\/td><\/tr>
    Oracle Eloqua Marketing Automation<\/a><\/strong><\/td>AI\u6d3b\u7528\u3001\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u8a73\u7d30\u306a\u5206\u6790\u6a5f\u80fd<\/td>BtoB<\/td>\u9ad8<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    \u5404\u30c4\u30fc\u30eb\u306e\u7279\u5fb4<\/mark><\/h3>\n\n\n\n

    \u7d9a\u3044\u3066\u3001\u5404\u30c4\u30fc\u30eb\u306e\u7279\u5fb4\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \uff11\uff0eSATORI<\/mark><\/h4>\n\n\n\n

    SATORI\u306f\u3001\u56fd\u7523\u306eMA\u30c4\u30fc\u30eb\u3067\u3001\u533f\u540d\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u3082\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/strong>Web\u30b5\u30a4\u30c8\u306b\u8a08\u6e2c\u30bf\u30b0\u3092\u57cb\u3081\u8fbc\u3080\u3060\u3051\u3067\u5373\u65e5\u904b\u7528\u3092\u958b\u59cb\u3067\u304d\u3001\u64cd\u4f5c\u3082\u30b7\u30f3\u30d7\u30eb\u3067\u521d\u5fc3\u8005\u306b\u3082\u512a\u3057\u3044\u8a2d\u8a08\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    \uff12\uff0eBowNow<\/mark><\/h4>\n\n\n\n

    BowNow\u306f\u3001\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30ab\u30b9\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u56fd\u7523\u306eMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3069\u3093\u306a\u4f01\u696d\u3067\u3082\u59cb\u3081\u3084\u3059\u304f\u300c\u4f7f\u3044\u3053\u306a\u305b\u308b\u300dMA\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3001\u672c\u5f53\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u3060\u3051\u3092\u6b8b\u3057\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u64cd\u4f5c\u6027\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

    \uff13\uff0eAccount Engagement<\/mark><\/h4>\n\n\n\n

    Account Engagement\uff08\u65e7\u79f0\uff1aPardot\uff09\u306f\u3001Salesforce\u304c\u63d0\u4f9b\u3059\u308bBtoB\u5411\u3051\u306eMA\u30c4\u30fc\u30eb\u3067\u3059\u3002Salesforce CRM\u3068\u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9023\u643a\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u6d3b\u52d5\u3092\u7d71\u5408\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u30fb\u5546\u8ac7\u5316\u307e\u3067\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

    \uff14\uff0eHubSpot<\/mark><\/h4>\n\n\n\n

    HubSpot\u306f\u3001CRM\u3092\u4e2d\u5fc3\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30bb\u30fc\u30eb\u30b9\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u5404\u6a5f\u80fd\u3092\u7d71\u5408\u7684\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 \u7279\u306b\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u5c0e\u5165\u3057\u3084\u3059\u3044\u4fa1\u683c\u8a2d\u5b9a\u304c\u9b45\u529b\u3067\u3001\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u306f\u7121\u6599\u3067\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n

    \uff15\uff0eAdobe Marketo Engage<\/mark><\/h4>\n\n\n\n

    Adobe Marketo Engage\u306f\u3001Adobe\u793e\u304c\u63d0\u4f9b\u3059\u308bMA\u30c4\u30fc\u30eb\u3067\u3001BtoB\u30fbBtoC\u306e\u4e21\u4f01\u696d\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u30aa\u30d5\u30e9\u30a4\u30f3\u304b\u3092\u554f\u308f\u305a\u3001\u69d8\u3005\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u9867\u5ba2\u7ba1\u7406\u3092\u30ab\u30d0\u30fc\u3067\u304d\u308b\u306e\u3067\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n

    \uff16\uff0eList Finder<\/mark><\/h4>\n\n\n\n

    List Finder\u306f\u3001BtoB\u4f01\u696d\u5411\u3051\u306b\u958b\u767a\u3055\u308c\u305f\u56fd\u7523\u306eMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u300c\u3060\u308c\u3067\u3082\u3001\u7121\u7406\u306a\u304f\u3001\u304b\u3093\u305f\u3093\u306b\u300d\u3092\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u3001\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u53b3\u9078\u3057\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u64cd\u4f5c\u6027\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

    \uff17\uff0eKairos3<\/mark><\/h4>\n\n\n\n

    Kairos3\u306f\u3001\u30ab\u30a4\u30ed\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u682a\u5f0f\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u3001MA\u3068SFA\u304c\u4e00\u4f53\u3068\u306a\u3063\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/strong>\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u304b\u3089\u5546\u8ac7\u30fb\u53d7\u6ce8\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \uff18\uff0eb\u2192dash<\/mark><\/h4>\n\n\n\n

    b\u2192dash\u306f\u3001\u30c7\u30fc\u30bf\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u30aa\u30fc\u30eb\u30a4\u30f3\u30ef\u30f3\u3067\u652f\u63f4\u3059\u308b\u30af\u30e9\u30a6\u30c9\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u30ce\u30fc\u30b3\u30fc\u30c9\u3067\u30c7\u30fc\u30bf\u306e\u53d6\u8fbc\u30fb\u52a0\u5de5\u30fb\u7d71\u5408\u30fb\u62bd\u51fa\u30fb\u6d3b\u7528\u304c\u53ef\u80fd\u3067\u3001\u5c02\u9580\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u76f4\u611f\u7684\u306b\u64cd\u4f5c\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

    \uff19\uff0eSHANON MARKETING PLATFORM<\/mark><\/h4>\n\n\n\n

    SHANON MARKETING PLATFORM\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30b7\u30e3\u30ce\u30f3\u304c\u63d0\u4f9b\u3059\u308b\u56fd\u7523\u306eMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30ea\u30fc\u30c9\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u3084\u5546\u8ac7\u5316\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

    \uff11\uff10\uff0eOracle Eloqua Marketing Automation<\/mark><\/h4>\n\n\n\n

    Oracle Eloqua Marketing Automation\u306f\u3001\u30aa\u30e9\u30af\u30eb\u793e\u304c\u63d0\u4f9b\u3059\u308bBtoB\u5411\u3051\u306eMA\u30c4\u30fc\u30eb\u3067\u3059\u3002\u76f4\u611f\u7684\u306a\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u5099\u3048\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u3082\u306e\u304b\u3089\u9ad8\u5ea6\u306a\u3082\u306e\u307e\u3067\u3001\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5bb9\u6613\u306b\u4f5c\u6210\u30fb\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n

    \u81ea\u793e\u306b\u9069\u3057\u305fMA\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9<\/h2>\n\n\n\n

    MA\u30c4\u30fc\u30eb\u306f\u591a\u304f\u306e\u7a2e\u985e\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u7279\u5fb4\u3084\u6a5f\u80fd\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u5c0e\u5165\u5f8c\u306b\u52b9\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u8e0f\u307e\u3048\u305f\u4e0a\u3067\u3001\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

    \u3053\u3053\u304b\u3089\u306f\u3001BtoB\u5411\u3051\u3068BtoC\u5411\u3051\u306e\u9055\u3044\u3092\u6574\u7406\u3057\u3001\u6700\u9069\u306aMA\u30c4\u30fc\u30eb\u3092\u9078\u3076\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u30445\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    BtoB\u5411\u3051\u3068BtoC\u5411\u3051\u306e\u9055\u3044<\/mark><\/h3>\n\n\n\n

    BtoB\u5411\u3051\u306eMA\u30c4\u30fc\u30eb\u306f\u3001\u9577\u671f\u9593\u306b\u308f\u305f\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u3092\u76ee\u7684\u3068\u3057\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u306e\u9023\u643a\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u6a5f\u80fd\u3084CRM\u3068\u306e\u7d71\u5408\u304c\u5f37\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    \u4e00\u65b9\u3001BtoC\u5411\u3051\u306eMA\u30c4\u30fc\u30eb\u306f\u3001\u77ed\u671f\u9593\u3067\u306e\u8cfc\u8cb7\u4fc3\u9032\u3092\u76ee\u7684\u3068\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u60c5\u5831\u914d\u4fe1\u304c\u7279\u5fb4\u3067\u3059\u3002\u30af\u30fc\u30dd\u30f3\u914d\u5e03\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u65bd\u7b56\u3068\u306e\u9023\u643a\u304c\u5f37\u307f\u3067\u3042\u308b\u305f\u3081\u3001EC\u30b5\u30a4\u30c8\u3084\u5e97\u8217\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3068\u7d44\u307f\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

    \u3053\u306e\u3088\u3046\u306b\u3001BtoB\u5411\u3051\u306eMA\u30c4\u30fc\u30eb\u306f\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3001BtoC\u5411\u3051\u306eMA\u30c4\u30fc\u30eb\u306f\u5373\u6642\u6027\u306e\u3042\u308b\u8cfc\u8cb7\u4fc3\u9032\u3068\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u3063\u305f\u76ee\u7684\u306b\u91cd\u304d\u3092\u7f6e\u3044\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n

    MA\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/mark><\/h3>\n\n\n\n

    BtoB\u5411\u3051\u3068BtoC\u5411\u3051\u306e\u9055\u3044\u3092\u8e0f\u307e\u3048\u3001MA\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306f\u3001\u4e0b\u8a18\u306e5\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u6ce8\u76ee\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

    \n
      \n
    1. \u696d\u7a2e\u30fb\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u5408\u3063\u3066\u3044\u308b\u304b<\/strong><\/li>\n\n\n\n
    2. \u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u304b<\/strong><\/li>\n\n\n\n
    3. \u4f7f\u3044\u3084\u3059\u3055\u3068\u5c0e\u5165\u306e\u3057\u3084\u3059\u3055<\/strong><\/li>\n\n\n\n
    4. \u30b3\u30b9\u30c8\u3068\u8cbb\u7528\u5bfe\u52b9\u679c<\/strong><\/li>\n\n\n\n
    5. \u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u6027<\/strong><\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n

      \uff11\uff0e\u696d\u7a2e\u30fb\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u5408\u3063\u3066\u3044\u308b\u304b<\/mark><\/h4>\n\n\n\n

      BtoB\u4f01\u696d\u3068BtoC\u4f01\u696d\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u3084\u9867\u5ba2\u3068\u306e\u95a2\u308f\u308a\u65b9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u6a5f\u80fd\u3092\u6301\u3064\u30c4\u30fc\u30eb\u3092\u9078\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u540c\u3058BtoB\u30fbBtoC\u306e\u4e2d\u3067\u3082\u3001EC\u30fb\u88fd\u9020\u30fb\u4e0d\u52d5\u7523\u30fb\u6559\u80b2\u30fb\u533b\u7642\u306a\u3069\u3001\u696d\u7a2e\u3054\u3068\u306b\u9069\u3057\u305f\u6a5f\u80fd\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \u4f8b\u3048\u3070\u3001EC\u306a\u3089\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5206\u6790\u6a5f\u80fd\u3001\u88fd\u9020\u696d\u306a\u3089\u55b6\u696d\u652f\u63f4\u3068\u306e\u9023\u643a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5c0e\u5165\u524d\u306b\u81ea\u793e\u306e\u8ab2\u984c\u3068\u7167\u3089\u3057\u5408\u308f\u305b\u3001\u696d\u7a2e\u7279\u6709\u306e\u8ab2\u984c\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n

      \uff12\uff0e\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u308b\u304b<\/mark><\/h4>\n\n\n\n

      \u6b21\u306b\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u304c\u63c3\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002BtoB\u4f01\u696d\u3067\u306f\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u3001BtoC\u4f01\u696d\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u914d\u4fe1\u3084SNS\u30fbLINE\u9023\u643a\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

      \u307e\u305f\u3001\u4f7f\u308f\u306a\u3044\u6a5f\u80fd\u304c\u591a\u3059\u304e\u308b\u3068\u904b\u7528\u304c\u8907\u96d1\u306b\u306a\u308a\u3001\u30b3\u30b9\u30c8\u304c\u7121\u99c4\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5c0e\u5165\u524d\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u3068\u4e0d\u8981\u306a\u6a5f\u80fd\u3092\u660e\u78ba\u306b\u3057\u3001\u696d\u52d9\u30d5\u30ed\u30fc\u306b\u5408\u3046\u30c4\u30fc\u30eb\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n\n\n\n

      \uff13\uff0e\u4f7f\u3044\u3084\u3059\u3055\u3068\u5c0e\u5165\u306e\u3057\u3084\u3059\u3055<\/mark><\/h4>\n\n\n\n

      MA\u30c4\u30fc\u30eb\u306e\u64cd\u4f5c\u306e\u3057\u3084\u3059\u3055\u3084\u5c0e\u5165\u306e\u624b\u8efd\u3055\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u3069\u308c\u3060\u3051\u9ad8\u6a5f\u80fd\u306a\u30c4\u30fc\u30eb\u3067\u3082\u3001\u4f7f\u3044\u3053\u306a\u305b\u306a\u3051\u308c\u3070\u52b9\u679c\u3092\u767a\u63ee\u3067\u304d\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n

      \u5019\u88dc\u306b\u3042\u304c\u3063\u3066\u3044\u308b\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u306f\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3084\u7814\u4fee\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u5c0e\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u304b\u306a\u3069\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u5c0e\u5165\u30b3\u30b9\u30c8\u3084\u8a2d\u5b9a\u306e\u624b\u9593\u3082\u542b\u3081\u3001\u9577\u671f\u7684\u306b\u6d3b\u7528\u3057\u3084\u3059\u3044MA\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/strong><\/p>\n\n\n\n

      \uff14\uff0e\u30b3\u30b9\u30c8\u3068\u8cbb\u7528\u5bfe\u52b9\u679c<\/mark><\/h4>\n\n\n\n

      \u7121\u6599\u30d7\u30e9\u30f3\u304c\u3042\u308b\u30c4\u30fc\u30eb\u306f\u3001\u8a66\u9a13\u904b\u7528\u304c\u3057\u3084\u3059\u304f\u3001\u5c0e\u5165\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u9ad8\u6a5f\u80fd\u306a\u30c4\u30fc\u30eb\u306f\u8cbb\u7528\u3082\u9ad8\u304f\u306a\u308a\u304c\u3061\u3067\u3042\u308b\u305f\u3081\u3001\u696d\u52d9\u52b9\u7387\u5316\u3084\u58f2\u4e0a\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n

      \u307e\u305f\u3001\u5916\u90e8\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u8cbb\u7528\u3084\u30b5\u30dd\u30fc\u30c8\u30d7\u30e9\u30f3\u306e\u6599\u91d1\u306a\u3069\u3001\u904b\u7528\u306b\u304b\u304b\u308b\u8ffd\u52a0\u30b3\u30b9\u30c8\u3082\u8003\u616e\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u60f3\u5b9a\u3088\u308a\u591a\u304f\u306e\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u5f97\u3089\u308c\u308b\u52b9\u679c\u304c\u5927\u304d\u3044\u30c4\u30fc\u30eb\u3067\u3042\u308c\u3070\u3001\u5c0e\u5165\u5019\u88dc\u3068\u3057\u3066\u691c\u8a0e\u3059\u308b\u306e\u3082\u826f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/strong><\/p>\n\n\n\n

      \uff15\uff0e\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u6027<\/mark><\/h4>\n\n\n\n

      \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001CRM\u3084SFA\u30fbEC\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u3068\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3057\u3001\u4e00\u8cab\u3057\u3066\u904b\u7528\u3067\u304d\u308b\u74b0\u5883\u304c\u5fc5\u8981\u3067\u3059\u3002<\/strong>\u5177\u4f53\u7684\u306b\u306f\u3001CRM\u3068\u9023\u643a\u3067\u304d\u308bMA\u30c4\u30fc\u30eb\u3067\u3042\u308c\u3070\u3001\u9867\u5ba2\u306e\u884c\u52d5\u5c65\u6b74\u3084\u5c5e\u6027\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \u307e\u305f\u3001EC\u30b5\u30a4\u30c8\u3068\u9023\u643a\u3059\u308c\u3070\u3001\u8cfc\u8cb7\u5c65\u6b74\u3092\u6d3b\u7528\u3057\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u81ea\u52d5\u5316\u3067\u304d\u307e\u3059\u3002\u6a19\u6e96\u6a5f\u80fd\u3067\u9023\u643a\u3067\u304d\u308b\u3082\u306e\u3084API\u3092\u6d3b\u7528\u3057\u305f\u9023\u643a\u306a\u3069\u3001\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u74b0\u5883\u306b\u9069\u3057\u305f\u9023\u643a\u6a5f\u80fd\u3092\u6301\u3064MA\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u3082\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n

      \u307e\u3068\u3081<\/h2>\n\n\n\n

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